Amazon has apparently lowered the price of hot pop songs currently available at the company's online store.
According to the L.A. Times, Amazon has slashed big-sellers like Katy Perry's "E.T.", Jennifer Lopez's "On the Floor" and Lady Gaga's "Born This Way" from 89 cents to 69 cents. Apple sells the same singles on iTunes for $1.29.
This move by Amazon strikes at Apple's tiered pricing system, which maintains a 99-cent price tag for most songs and ups the price of popular tracks. As noted by MacRumors, if you find a 69-cent song on iTunes, it's typically "older back catalog material" instead of a current chart-topper.
While the Amazon's new deal may entice buyers, it's unlikely that we'll see iTunes prices change, given that Apple commands 69 percent of the digital download market.
Visit Amazon's MP3 store and check out these deals for yourself.