Facebook introduced a new program on Thursday that attempts to incentivize users to watch ads... by paying them in Facebook Credits, the company's virtual currency. Just last month, Facebook finally announced Credits could be cashed in on its Groupon competitor, Facebook Deals.
There aren't any get rich quick schemes here that should stop you from your daily Facebooking and Farmville tilling; most ads will only give you a single Credit (equivalent to about 10 cents.) Mashable notes that users will mostly see the ads in games, and developers like CrowdStar, Digital Chocolate and Zynga are the first to participate.
Why is Facebook paying users to watch ads? Business Insider writes that the company is hoping to grow the use of Facebook Credits, if only by 3 to 5 percent. AdWeek notes, "Facebook is hoping the new incentive-driven model will remedy its categorically low click-through rates on banner ads."
Start your workday the right way with the news that matters most. Learn more