Tina Brown's Saucy Catchphrase

Tina Brown's Saucy Catchphrase

Brown drives her staff at warp speed. "I'm up from 5 a.m., going online and sending BlackBerry messages out from then until I go to bed," she said. "People get used to that. I like to have a structure of things that are in place, and then I constantly disrupt it with a new thing, an idea that's just in the air.

"I'm not very good with people who aren't committed," she continued. "Kathy O'Hearn from CNN has come over to develop our Web TV. Kathy says, 'Don't come here unless you're balls to the wall!' So now we call it 'B to the W!' We say, 'Is he B to the W?' Because otherwise someone comes in and says, 'Well, two days a week I have to teach at N.Y.U. . . .' And we say, 'Not B to the W!' "

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