Abercrombie Unleashes 101 Shirtless Models Onto Paris Streets (VIDEO)

Abercrombie Unleashes 101 Shirtless Models Onto Paris Streets (VIDEO)

So, we're slightly late to the pectorals party, but StyleRumor.com reports that Abercrombie & Fitch sent 101 shirtless models for a stroll in Paris to fete the opening of the brand's new flagship shop last Thursday. Blogger J.T. so poetically writes, "Like [a] scene out of Bruce Weber's wet dreams, the brand decided to 'accessorize' their new locale with models hanging by the store front and rooftop."

The jeans-and flip flop-clad guys gave out hugs and generously posed for pics with passersby. StyleRumor.com adds that there will be some shirtless men on staff year-round. We're just glad to see that some marketing strategies aren't lost in translation. Next up: padded tops de bikinis for 8-year-old filles!

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