So, we're slightly late to the pectorals party, but StyleRumor.com reports that Abercrombie & Fitch sent 101 shirtless models for a stroll in Paris to fete the opening of the brand's new flagship shop last Thursday. Blogger J.T. so poetically writes, "Like [a] scene out of Bruce Weber's wet dreams, the brand decided to 'accessorize' their new locale with models hanging by the store front and rooftop."
The jeans-and flip flop-clad guys gave out hugs and generously posed for pics with passersby. StyleRumor.com adds that there will be some shirtless men on staff year-round. We're just glad to see that some marketing strategies aren't lost in translation. Next up: padded tops de bikinis for 8-year-old filles!