05/16/2011 04:25 pm ET | Updated Jul 16, 2011

James Franco Has Brad Renfro's Name Carved In His Arm

James Franco takes his art seriously, wearing his passion intelligence on his sleeve. Underneath his sleeve, he takes his art even more seriously -- and is passionate to the extreme.

Franco is participating in an art installation at the Venice Biennale to honor James Dean, the man he played in a 2001 TV movie that won him a Golden Globe. According to the Los Angeles Times, for this installation, Franco will take part in a re-examination of that TV film and display his own work, which he bled for... quite literally.

On display will be a video Franco shot of himself having his "Deuces Wild" co-star Brad Renfro's name being carved into his arm; Renfro died in 2008 of a heroin overdose.

This isn't the only Dean-related project coming up for Franco; he'll direct a biopic of Sal Mineo, Dean's Oscar-nominated co-star from "Rebel Without A Cause."

For more on the installation, click over to the LA Times.