BOOKS
05/17/2011 02:18 pm ET | Updated Jul 17, 2011

Apple To Exhibit At BookExpo America For The First Time

Apple (NSDQ: AAPL), which almost never appears at industry conferences unless it is doing the hosting, will exhibit this year at BookExpo America, the largest trade book fair in the United States. The company has a large booth in a prime location, next door to Scholastic and in the same area as major publishers including Random House, Disney (NYSE: DIS) Book Group and Macmillan. BEA’s website notes that Apple will be represented by Scott Simpson from Apple’s iBookstore.

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