Nine out of every ten searches conducted in Latin America is a Google search.
A new report by comScore reveals just how dominant the search giant is in the Latin American market, where it holds 90.5 percent market share--compare that to the U.S., where Google holds 65 percent. The FTC is said to be investigating Google for antitrust concerns over its control of the U.S. search engine market and regulators elsewhere have already launched probes.
Over 16.7 billion searches were conducted in Latin America in March 2011. Google had the highest share in Colombia with 92.2 percent, and the lowest in Argentina at 89.4 percent. Interestingly enough, Facebook came in second in the Latin American market, with 2.8 percent share.
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