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Sony To Post $3.2 Billion Loss For The Year

Sony Loss

First Posted: 05/23/11 08:55 AM ET Updated: 07/23/11 06:12 AM ET

TOKYO (By Isabel Reynolds) - Sony Corp said it expected to post a $3.2 billion net loss for the year that ended on March 31 due to a write off on tax credits, the latest in a string of grim headlines for the consumer electronics giant.

The maker of PlayStation video games, Vaio computers and Bravia TVs has been battling to recover from the devastating Japan earthquake in March, and more recently, a series of computing hacking attacks that affected more than 100 million user accounts.

"I have been skeptical about Sony for a long time. Sony has been overtaken by Apple and other companies," said Yuuki Sakurai, CEO and president of Fukoku Capital Management in Tokyo. "The management is not able to show shareholders the future of the company."

Sony, once a symbol of Japan's electronic and manufacturing excellence, has found itself outmaneuvered by Apple in portable music and Samsung Electronics in flat-screen TVs and is facing a tough fight in video games with Nintendo and Microsoft.

Sony said it now expected a net loss of 260 billion yen ($3.2 billion) versus a previous forecast for a profit of 70 billion yen due to a "non-cash charge" of around 360 billion yen related to Japanese tax credits.

It is due to announce its full-year earnings on Thursday.

The net loss would be Sony's biggest since 1995 and its second-largest ever.

The company stuck with its earlier forecast, issued before the March 11 earthquake, for an annual operating profit of 200 billion yen, which is broadly in line with consensus forecasts.

CLEAN SLATE

Sony said it expected sales to rise this year and forecast a net profit.
Some investors saw the revisions as a way for Sony to put the slew of bad news behind it and start with something of a clean slate.

"Sony sharply revised down its net forecast to a big loss to show that the impact of the earthquake has been largely factored-in during the previous financial year, while the impact would be limited for the current year," said Mitsushige Akino, chief fund manager at Ichiyoshi Investment Management.

"Probably the company is expecting the global economy to recover during the second half of the year. Maybe this perception could be a bit optimistic, but we still have to wait and see."

In its first estimate for the year to March 2012, Sony said its operating profit would also be around 200 billion yen.

The devastating earthquake and tsunami in March damaged Sony plants in northeastern Japan, snarled the global supply chain in several industries and triggered a plunge in domestic consumption.

Sony estimated the impact of the quake in the current year at 150 billion yen at the operating level.
Many rival corporations, including Panasonic Corp, have yet to issue forecasts for the current financial year to March 2012, due to uncertainty following the disaster.

Sony last month disclosed that it had been a victim of one of the biggest cyber-attacks in history.

It shut down its PlayStation Network across the globe in mid-April and has slowly started to restore access, starting in the United States. The company is still working with Japanese government authorities to restore access in that country.
Sony said "known costs" were estimated at 14 billion yen. Sony is targeting the end of May for fully restoring the affected networks.

Shares in Sony ended down 0.5 percent in a Tokyo market down 1.5 percent. It shares though have fallen 24 percent so far this year, compared with a 7 percent fall in the Nikkei average.
($1=81.71 yen)

(Additional reporting by Tim Kelly and Chikafumi Hodo; Writing by Lincoln Feast; Editing by)

Copyright 2010 Thomson Reuters. Click for Restrictions.


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TOKYO (By Isabel Reynolds) - Sony Corp said it expected to post a $3.2 billion net loss for the year that ended on March 31 due to a write off on tax credits, the latest in a string of grim headli...
TOKYO (By Isabel Reynolds) - Sony Corp said it expected to post a $3.2 billion net loss for the year that ended on March 31 due to a write off on tax credits, the latest in a string of grim headli...
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HUFFPOST SUPER USER
Raiseup151z
02:48 PM on 05/31/2011
Vaio sucks compare to other laptops available. Sony should focus only on PS3 and fix online service even we have to a little fee I don't mind.
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drp103
System On
07:29 PM on 05/23/2011
The Playstation 3 is one of the best all-around disc players and it streams local media and does Netflix. Too bad hackers had to ruin the online experience. I don't buy any of their other stuff.
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HUFFPOST SUPER USER
bkerensa
Evangelist at Ubuntu
02:37 PM on 05/23/2011
Sony hasn't been able to make a product I liked since the 90's
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HUFFPOST SUPER USER
Camille Mauro
03:50 PM on 05/23/2011
Vaio anyone? I've owned their laptops and computers and had no problems with them. They recover from crashes a lot better which rarely happens.
12:17 PM on 05/23/2011
Maybe the consumers are realizing that Sony products are way over priced.
11:59 AM on 05/23/2011
3.2 BILLION COME ON SONY THAT IS CHUMP CHANGE COMPAIRED TO THE AMOUNT THAT THE UNITED STATES WILL OWE WHEN OBAMA LEAVES OFFIICE.
11:40 AM on 05/23/2011
The only sector Sony was seen to be a leader in anymore was their video game console business, and with the PSN outage lasting right around a month their reputation has taken a major hit. Only time will tell if they will be able to maintain their relationship with their customers and third party developers given their dire situation.

I hope they are able to overcome their present difficulties and regain their position in the market, but they won't be able to do that if they don't find a way to regain their image as a beacon of innovation.
10:39 AM on 05/23/2011
Bought a digital camera from Sony and after a year of use it failed. They got there's!!!
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HUFFPOST SUPER USER
JustJoy7
Give your best, expect the best from others.
09:57 AM on 05/23/2011
Shouldn't that be "$3.2 billion LOSS...".
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HUFFPOST SUPER USER
HKR07
09:09 AM on 05/23/2011
I feel for SONY...they use to make so many innovative and great products, and to have it ruined by this drama...I can remember my first Trintron TV. In its day, it was the gold standard in TV quality...ours lasted 20 years, not once a problem. Then there was the Walkman, which of course still has an influence on mobile listening today....there would never have been an Ipod without the innovation of the Walkman...again, another product that was top dog in its time. Sony needs to recapture the old glory...Apple has no corner on quality, certainly not in price point, which is way off the mark and way too high for a product like the Ipod which hasn't offered a radio, unlike the Zune, which even gives you HD, a fantastic and well worthwhile attribute...and no, no one wants to all use their bandwidth to listen to Internet radio.
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HUFFPOST SUPER USER
Camille Mauro
03:51 PM on 05/23/2011
Their computers and laptops are great also.