05/24/2011 09:36 am ET | Updated Jul 24, 2011

Lady Gaga Visits Union Square To Launch 'Born This Way' (VIDEO)

MANHATTAN -- Lady Gaga greeted her "Little monsters" at her Best Buy album launch Monday dressed in head-to-toe black bondage.

The pop star, sporting ripped fishnet stockings, leather boots and peroxide blond hair, launched her new album, "Born This Way", at the Union Square store where some fans had waited since Saturday for Gaga's appearance.

Lady Gaga greeted fans and signed their memorabilia. As part of Gaga's promotion, Best Buy put her album on sale for $7.99 while Amazon sold the MP3 for $0.99.

At the in-store event, fans jostled to be among the first 50 people to buy a cellphone at the store on Sunday morning, receiving a free copy of Gaga's new "Born This Way" album and a chance to get an autograph at the store's event.

"We slept on the street in the rain and cold, but it was worth it," said Akira Matteo, 20, who came up from Washington, D.C., on Sunday night for the chance see the pop goddess in the flesh. "This is Gaga, and it means so much to be able to meet her."

At the head of the queue, a group that had been waiting since Sunday afternoon said their 30 hours spent on line were well worth it.

"This is our form of giving back to her, to show how much me appreciate what she does for us," said Billy Finnegan, 18, of Long Island. "She really inspires people to express themselves, to be themselves. This is a little thank you."