Who knew that the peanut butter and jelly sandwich could be reinvented?
The inventors at Mark One Foods have taken the staple lunch for American elementary school students, disassembled it, shoved it in a can and are now selling it at $12 a pop for four sandwiches, Time reported.
Inside the peel-top cans is the pb & j, plus a roll, as well as utensils for preparing and consuming the basic meal.
Currently there's only one flavor, but the company's website says there will soon be a strawberry flavored jelly, in addition to grape, and also a bbq-chicken sandwich.
Mark One Foods has been in the spotlight not only for the culinary innovations but also because a money manager was accused in July 2010 by the federal Securities and Exchange Commission of funneling investors' funds into the Candwich company instead of real estate, as he had allegedly promised to do.