Amazon is selling Lady Gaga's new album, Born This Way, for just 99 cents--again.
After running the same promotion earlier this week, Amazon's servers were hit so hard that most users were unable to actually download the album. As a result, Amazon has decided to repeat the offer, but this time, it's prepared for the heavy traffic.
"Clearly customers are really excited for Lady Gaga's new album - we saw extraordinary response to Monday's promotion - far above what we expected - she definitely melted some servers," said Craig Pape, director of Music for Amazon in a press release. "So we're doing it again, and this time we're ready."
As with the earlier deal, customers who buy Lady Gaga's album will be upgraded to 20 GB of Amazon Cloud Drive storage, from the initial 5 GB Amazon ordinarily gives. On iTunes, the same album retails for $11.99, while the special edition costs $15.99.