Lady Gaga Backs Backplane, Social Network For Celebrities

Lady Gaga and former Google CEO Eric Schmidt are teaming up to invest in Backplane, a new social network for celebrities spearheaded by a team that includes Lady Gaga's business manager, Troy Carter.

According to the New York Times, Backplane has raised over $1 million in funding from investors that include Lady Gaga, who holds a 20 percent stake in the company, and Tomorrow Ventures, Schmidt's investment fund. Backplane, TechCrunch writes, will "blend technology and entertainment and plans to provide a venue for online communities by combining brands’ various social media presences into one platform."

"Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level," Carter, who is working with six others on the yet-to-be-launched Backplane, told the Times. "We needed a more concentrated base."

This isn't the first time Lady Gaga has teamed up with a Googler: The pop star not only did an interview with Google's Marissa Mayer in Mountain View, but she also starred in an ad for Google Chrome (check it out below). She's also shown herself willing to dive into the world of social networking and made headlines as the first Twitter user ever to reach 10 millon followers.

WATCH:

Comments

[Everson Cordeiro]

09:38 PM on 07/31/2011

A Mother Monster you is my virtue @litlemonstrofi

[TheBackPlaneTV]

05:49 PM on 06/14/2011

TheBackPlane.TV
BackPlane.TV

The domains' names http://www.thebackplane.tv, http://www.thebackplane.ca, http://www.backplane.tv,
http://www.backplane.ca are for sell. 4 domains one Price. Make me an Offer !

Lady Gaga Fans !!! , Buy .TV domain for your videos on future Lady Gaga's Social Network !



Serious buyers only !

Make me an offer.

[e-mail]

[Superboh]

02:45 PM on 06/09/2011

I won't begrudge her this. It looks like she's doing some good work in Rome over the weekend http://goo.gl/SsjOX

[viking1969]

10:24 PM on 06/07/2011

She's over compensating for her miserable high school years.

[larrykat]

11:25 AM on 06/09/2011

She sure is doing a helluva job of it if that's all it is.

[lightbulb10]

02:54 PM on 06/07/2011

I like the Rainbow Brite's friends thing A LOT better. So much better.

[ZenSufi]

02:03 PM on 06/07/2011

He's goo-goo for Gaga Puffs.

[ttaz4dqm]

01:24 PM on 06/07/2011

Sheesh! Wasn't anyone else around in 1984? This woman is alright, she's just Madonna Mark II, now quit hatin' on her!

[Kevin Rayburn]

05:28 AM on 06/08/2011

i was never particularly impressed with madonna either.

[Brian Berneker]

01:03 PM on 06/07/2011

I googled for Backplane and found all kinds of things that have nothing to do with this social network app. HP is getting so good they are talking about news before it happens!

Srsly tho, I'd be interested in checking out this Backplane thing. As much as I'm ok with Facebook, it would be interesting to see something targeted to celebs/media.

[markIDGCONNECT]

11:55 AM on 06/07/2011

I can't avoid this woman for love nor money! Is she now some sort of trash-deity - omnipresent for sure!

Mark at http://www.idgconnect.com/blog

[Brian Berneker]

01:01 PM on 06/07/2011

You preferred Britney?

[netzwerg]

02:00 PM on 06/07/2011

Britney was definitely hotter.

[markIDGCONNECT]

03:55 AM on 06/08/2011

Gosh - is there really a difference?

Mark at http://www.idgconnect.com/blog

[vHapps]

10:57 AM on 06/07/2011

I currently run all of these features on my site vHapps.com called "v Fan Pages". I wish that I had the star power, money, and fan base to do the advertisement. I will still move forward though.

[netzwerg]

10:18 AM on 06/07/2011

Is this Lady Gaga a famous prostitute or who is she?

[CaroleK1970]

10:41 AM on 06/07/2011

try harder

[netzwerg]

10:58 AM on 06/07/2011

Female wrestler?