Does playing Angry Birds really rouse your appetite for eggs?
If so, you'll like Rovio's latest plan: the company behind Angry Birds has decided to self-publish a family cookbook filled with egg recipes, both as a book and as an app. The news was announced at the Open Mobile Summit in London, Mashable reports. By self-publishing Rovio will capture 90 percent of the sales on the book.
The popular game, which features furious red fowl catapulting themselves at dastardly green swine, just hit the 200 million download mark.
While it seems like a peculiar gambit, the huge success of Angry Birds, not just as a game, but spun out into numerous different franchises, makes it entirely possible that such a cookbook could garner significant sales. The company sells t-shirts, toys, keychains, and other accessories, and will soon have its own animated TV series and board game.
The move marks Rovio's bid to bring Angry Birds from being just a mobile game to being an entertainment brand.
"We want to be insanely profitable in every business we enter," Rovio's Peter Vesterbacka said, according to CNET. "It's not a hobby. It's not like Apple TV or anything," he said, drawing laughter from the crowd.