Angry Birds To Publish Cookbook Of Egg Recipes

Does playing Angry Birds really rouse your appetite for eggs?

If so, you'll like Rovio's latest plan: the company behind Angry Birds has decided to self-publish a family cookbook filled with egg recipes, both as a book and as an app. The news was announced at the Open Mobile Summit in London, Mashable reports. By self-publishing Rovio will capture 90 percent of the sales on the book.

The popular game, which features furious red fowl catapulting themselves at dastardly green swine, just hit the 200 million download mark.

While it seems like a peculiar gambit, the huge success of Angry Birds, not just as a game, but spun out into numerous different franchises, makes it entirely possible that such a cookbook could garner significant sales. The company sells t-shirts, toys, keychains, and other accessories, and will soon have its own animated TV series and board game.

The move marks Rovio's bid to bring Angry Birds from being just a mobile game to being an entertainment brand.

"We want to be insanely profitable in every business we enter," Rovio's Peter Vesterbacka said, according to CNET. "It's not a hobby. It's not like Apple TV or anything," he said, drawing laughter from the crowd.

Comments

[Dian Williams]

09:41 AM on 07/25/2011

Wow Angry birds is now on recipe books.But l like game on http://angrybirdsxxx.com Its a hit

[Shawn kirby]

10:43 AM on 06/23/2011

Wow! Angry Birds is really evolving! Now a cookbook?!
http://angrybirds360.com/angry-birds-make-their-way-from-the-iphone-to-the-kitchen-angry-birds-cookbook/

[Happyexpat]

05:53 PM on 06/13/2011

We were just talking about this at dinner tonight. I figured the book would be a combo of fowl and pork recipes. never thought of eggs. But even more to the point, I just can't figure out the attraction of the game. I sat with a six year old who played it this weekend and it seemed stupid and boring to me. And now they're doing a cook book? The world has become a frighteningly stupid place.

[Max Shaw]

03:15 PM on 06/10/2011

This game is still nowhere near as excellent as 'WORMS: ARMAGEDDON'....

[Kenneth Wess Clements]

10:40 AM on 08/07/2011

I agree or Worms World Party is equally as cool.

[fahrenheit451]

07:57 AM on 06/10/2011

I'm surprised that they're publishing egg recipies. I was sure it would involve cooking green pigs.

[c caldwell]

01:30 PM on 06/10/2011

Eggs & Green Ham, perhaps. (Apologies; it begged being said.)

[Heather Fowler]

07:04 PM on 06/11/2011

Or some kind of pork recipes, anyway. Eggs don't make sense, since supposedly the birds are angry BECAUSE the pigs stole their eggs!

I can't believe I'm giving and Angry Birds cookbook this much thought.

[NYC619]

12:31 AM on 06/10/2011

This idea is terrible. Why would any creature of the avian species tell humans how to cook their young?

[dancinblumufin07]

09:58 PM on 06/09/2011

That's crazy. I wonder how much money the person who came up with the idea of Angry Birds has?

[tayvt]

06:41 PM on 06/09/2011

Anyone out there interested in a discussion about self publishing? It seems the world is finally turning in favor of this -- and people are no longer looked down for doing it.

The problem is -- if you don't have a name already known, or a game, etc. -- how do we market?

My friend published a great book -- with REAL CONTENT (okay -- cookbooks have content) called RUSSIAN ROULETTE. His name is Martin Magoun. It can be found on Amazon or Wharfratbooks.com.

Now --- what about marketing?? Help!

[SuperBenFranklin]

06:30 PM on 06/09/2011

When is Angry Birds Jump The Shark game coming out... seems to be soon after the cookbook...

[abuckley23]

04:06 PM on 06/09/2011

Shouldn't it have pork recipes? And how is that possibly the next logical step for Angry Birds? Books, t-shirts, cartoons I could see. But cookbook....?

[wellingtonian]

07:50 PM on 06/09/2011

Yeah that's what I was thinking. They've gotta do something with all those pigs they knock over!

[smoker]

03:59 PM on 06/09/2011

It's a stupid game and I am even more stupider for playing it :P

[Jabandit]

01:47 PM on 06/09/2011

Try out "EpicMealtime.com"

[Aldo Rodriguez]

12:14 PM on 06/09/2011

Meh. No bacon recipes.

[TravisB]

01:23 PM on 06/09/2011

Good point. Making egg dishes is really identifying with the villains in the game.

The heroes are homicidal, pig-hating birds, so pork recipes would be more appropriate.