06/20/2011 02:14 pm ET | Updated Aug 20, 2011

Do Mission Statements Matter?

University of Rochester Provost Ralph W. Kuncl wanted something else in 2009 when he began the process of creating the first universitywide mission statement in Rochester's almost 160-year history. He wanted something creative that would stick in people's minds, that they would think about every day at work. What he ended up with in May after a long vetting process was a 10-word statement that he thinks encapsulates everything the university stands for: "Learn, Discover, Heal, Create -- And Make the World Ever Better." It has its own t-shirt now.

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