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Do Mission Statements Matter?

First Posted: 06/20/11 03:14 PM ET Updated: 08/20/11 06:12 AM ET


Inside Higher Ed:

University of Rochester Provost Ralph W. Kuncl wanted something else in 2009 when he began the process of creating the first universitywide mission statement in Rochester's almost 160-year history. He wanted something creative that would stick in people's minds, that they would think about every day at work. What he ended up with in May after a long vetting process was a 10-word statement that he thinks encapsulates everything the university stands for: "Learn, Discover, Heal, Create -- And Make the World Ever Better." It has its own t-shirt now.

Read the whole story: Inside Higher Ed


Filed by Rebecca Harrington  |