University of Rochester Provost Ralph W. Kuncl wanted something else in 2009 when he began the process of creating the first universitywide mission statement in Rochester's almost 160-year history. He wanted something creative that would stick in people's minds, that they would think about every day at work. What he ended up with in May after a long vetting process was a 10-word statement that he thinks encapsulates everything the university stands for: "Learn, Discover, Heal, Create -- And Make the World Ever Better." It has its own t-shirt now.
Do Mission Statements Matter?