COMEDY
07/11/2011 09:40 am ET | Updated Sep 10, 2011

Kenny Powers: New K-Swiss CEO? (VIDEO)

Last year before the second season of "Eastbound & Down" premiered, fans got a taste of Danny McBride's hilarious character Kenny Powers as the new spokesperson for K-Swiss Tubes. Most fans would agree, if there was ever a fictional athlete destined for fake endorsement, it would have to be Kenny Powers.

Now, Powers has gotten a whole lot more than just an endorsement deal. As this video indisputably proves, Powers is now the CEO (excuse us, MFCEO) of K-Swiss. After hiring all-star chiefs of staff including celebrity trainer Jillian Michaels, NFL stars Matt Cassel and Patrick Willis, MMA Champions Jon "Bones" Jones and Urijah Faber, WWE legend Rey Misterio and Olympic hopeful Josh Cox, Powers is ready to change the sports world -- and the world world.

Watch the official announcement below showing what K-Swiss looks like under Powers' rule, and below that, find a special behind-the-scenes "making of" video from K-Swiss. As you'll see, Powers is bringing his signature "I'm the CEO/You shut up" style of management to every aspect of the shoe company. Oh, and look out for a Michael Bay cameo where he details his next movie: a Kenny Powers biopic featuring a Kenny/Transformer hybrid with a human penis (and Tubes).

WATCH: The official announcement

WATCH: A behind-the-scenes look