07/19/2011 11:30 pm ET | Updated Sep 18, 2011

A Greenwashing Strategy Proposed To Chevron

The oil giant Chevron, with $6.2 billion in profits in the first quarter of 2011, has for the past year been engaged in an intense branding campaign called "We Agree," which presents Chevron as a model corporate citizen and steward of the environment. Trying to soften the public image of a company without actually changing destructive business practices is known as "greenwashing" -- and Chevron has been at it for a while.