We have all seen the commercial. "I don't always drink beer, but when I do, I prefer Dos Equis." He's called the most interesting man in the world. But, beyond the LCD panels in your television, and the din of late night TV, the man is just an actor in an especially resonant role, in a very successful advertising series, mythologized with strange deeds and characteristics. His blood smells of cologne, and he despises gyms. After all, running in place will never get you the same results as running from a lion.
It is all hilarious nonsense.