Fabio Stars In New Old Spice Ad, Replaces Isaiah Mustafa (VIDEO)

07/21/2011 03:01 pm ET | Updated Sep 20, 2011

It looks like Isaiah Mustafa, our beloved Old Spice Guy, may be stepping aside and letting someone else drive the deodorant's crazy viral marketing campaign. The new purveyor of ripped abs and weirdly fascinating visual non-sequituers is none other than Italian romance novel model Fabio.

We're not sure how to feel about this change yet. While we do miss Mustafa's mellifluous voiceovers, Fabio does have a lot to offer in the golden flowing locks department.

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