Denver-based MusclePharm Corp., a nutritional supplement company, has signed Michael Vick of the Philadelphia Eagles to a three-year endorsement deal.
The Denver Business Journal reports the deal is worth $1.55 million, with additional financial incentives if the Eagles reach the playoffs and Super Bowl. Vick gained notoriety after serving 21 months in prison for felonies related to a dog-fighting ring.
"I have four dogs and have been a dog lover for a long time, but with that said we also live in a country that allows for second chances," said MusclePharm CEO Brad Pyatt in a statment.
The company promises the quarterback will become a "major face" in the brand and will assume a prominent role in social media.
MusclePharm's website is rife with slogans like, "how hardcore are you?" and "weak ends here."
The first promotion with Vick shows the quarterback poised to enter a stadium and the word "perseverance."
In addition to the controversy surrounding MusclePharm's choice of Vick, The PostGame points out that Vick also signed an "exclusive" agreement with a competing company earlier this month. That exclusivity is now likely in question.