'PONPONPON' Gives Us A Kawaisa Seizure (VIDEO)

PONPONPON: what is it? No, really, we'd love to know. We've spent the entire day staring at the candy-coated video of a Harajuku beauty bouncing around, and we just can't be sure what to make of it.

During our intense research, we found many interesting facts to help us make sense of this glittery shock: Slacktory called to mind a great comparison to Pee-wee's Playhouse, The Hairpin scolded it for a lack of Qream. Oh Have You Seen This recalled a pastel Lisa Frank wonderland.

Urlbot Christine added a dose of Zoolander to the ingredient list:

Wonky Translation took a stab at translating that haunting melody, as did Metafilter, and ended up with a chorus along the lines of...

Every day clap every time is clap

like a merry go round

every day clap every time is clap

but maybe it's pointless... [8]

More notable than the floating pineapple and the blackened-out heads of adult babies, maybe, is the rise to fame of 'PONPONPON' singer Kyary Pamyu Pamyu, the epitome of Japanese Kawaisa, the cuteness culture, even at the young age of 18. Look! She's wearing teddy bears - d'aww.

Finally, here's the original PONPONPON video. Your missions, should you chose to accept it, is to the comments below and tell us what you think is going on here. Godspeed.

Comments

[Lea Hikaru Hitachiin]

02:27 AM on 09/04/2011

"Pon" means "clap." :)
I love this, really. I personally like Kagamine Len's version.
You think this song is wacky? Then you seriously don't know Japanese pop-culture.

[onnozol]

01:55 AM on 08/19/2011

I just watched this and it is growing on me. I hang my head in shame.

[Tyler AtnipWoodworth]

06:57 PM on 08/03/2011

This is a fashion blogger in Japan's first music video that is a tribute to kawaii fashion on a harajuku fashion album. So if TMZ chased famous bloggers like people do in Japan, she'd be in all the tabloids

The clothes she's wearing are real fashion crazes... if you're not familiar with harajuku or kawaii it's kind of like lisa frank and gaga had a baby and that baby ate LSD daily.

[Dean Rains]

12:35 PM on 07/30/2011

i just witnessed pure unfiltered genius. now I'm going to throw up

[flossophy]

01:25 AM on 07/29/2011

innovative. 

like a Japanese Gaga.

[napoleon68]

11:36 PM on 07/28/2011

kids, this is why you do not use l.s.d. catchy beat though! lol!

[MamiCat]

08:34 AM on 07/28/2011

Does the word DEMONIC come to mind? You would have to be blind not to notice the multitude of satanic symbols popping up in this. Is this a post Fukushima production? If so, then maybe it is a new "death culture" phenomenon.

[cautionstar98]

04:14 AM on 07/28/2011

So when the vide started i was like what the heck is going on.. and is this for kids? then why would a kid want to see some chick popping out eyeballs .. i dont know its weird video..