Smurf Week Guide To NYC, Seriously

07/27/2011 09:07 am ET | Updated Sep 26, 2011

For Smurf Week in New York, the current celebration of all things blue, New York City's tourism marketing group has released a map for tourists wishing to take Belgian cartoon character themed tours.

With great map comes great marketability: To promote the new Smurfs film, attractions as diverse as Central Park and the Skyscraper Museum are running special programs for fans of the characters.

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