Obama's New Campaign: Sobering Cynicism (VIDEO)

WATCH: Obama's 2012 Campaign Way Less Optimistic

If the message of Obama's 2008 campaign was change, then the 2012 one will be more like not change.

Sketch group Landline teamed up with The Final Edition to give us an inside look at the strategy behind President Obama's re-election. Clearly, the big plan is to tap into the collective ennui that has gripped Americans over the last four years. It may not be a campaign that captures the imagination of the country, but at least it's honest.

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