You don't need Don Draper to create a memorable advertisement. If these awful local TV commercials are any indication, all it takes is a camera, a catchphrase and the ability to feel no shame.
In celebration of the best of the worst of low budget ads, IFC has honored the nation's most terrible local commercials with the LoCo Awards.
Website visitors voted for their favorite ads in ten categories, narrowing down the field to three finalists in divisions including Best Original Song/Jingle, Best Costume or Mascot and Most Unforgettable Tagline.
Then Rhett McLaughlin and Link Neal -- stars of the new IFC series "Commercial Kings" and comedians who made a name for themselves creating hilarious ads for small businesses -- chose the winners.
SEE THE HORRIBLY FUNNY COMMERCIALS: