There's a fine line between great advertising and arts patronage. When a brand wants to remain in customers' minds, one of the most effective ways to do so can be to give artists a platform to create memorable images. As Absolut Vodka's new initiative, Absolut Blank, seems to show, the results of such corporate commissions can be far from sterile.
The trailer for the project, shown below, gives a quick look at the artists creating the pieces in various media based around a blank template of an Absolut bottle. UK-based illustrator David Bray turns the template into a mysterious woman and her beehive hairdo, while Brazilian illustrator Fernado Chamarelli's bottle becomes a colorful arrangement of totemic animals.
See some more designs here, and read the full list of artists working with Absolut Blank below the video.
Absolut Blank includes: Adhemas Batista, Aestethic Apparatus, Brett Amory, Dave Kinsey, David Bray, Eduardo Recife, Fernando Chamarelli, Good Wives & Warriors, Jeremy Fish, Ludovica Gioscia, Marcus Jansen, Mario Wagner, Morning Breath, Robert Mars, Sam Flores, Thomas Doyle, UVA and Zac Freeman.