Well, a New York City marketing agency did just that with "iPad Head Girl," a video that, according to 9to5 Mac, was created to promote the launch of Hearst's new iPad-only publication, 'Cosmo For Guys' (CFG).
The video features a woman wearing four iPads on her head, walking around and enjoying a book (not an e-book, it should be noted) in New York City's Bryant Park. As one would think, she attracts a bit of attention from passersby.
What do you think of "iPad Head Girl?" Effective viral ad? A bit creepy? Misogynistic? Let us know in the comments.
WATCH: Video at top.