More Gender Equality, More Sex?

08/08/2011 04:33 pm ET | Updated Oct 08, 2011
  • USA Today

Equality leads to more sex.

That's the gist of a new study about the sexual marketplace that used global data and found there's more sex in countries with higher gender equality than in those with less.

The study is part of a big-picture look at sexual behaviors worldwide using "sexual economics," in which supply and demand are key elements.

It's a "notoriously unromantic theory," said Roy Baumeister of Florida State University in Tallahassee Sunday at the American Psychological Association meeting here.

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