As is common when male TV hosts meet lingerie models, there was a fair amount of fumbling and inarticulateness. The highlight came when, after Lima spoke about the new product to hosts Greg Kelly and Rosanna Scotto, Kelly asked the model: "Well, congratulations on the new item. Now where is the snap, by the way -- the front or the back?"
These are important issues, people. Lima explained that the bra clasps in the back, and why not? Some bras hook in the front, some in the back.
"And what do you think?" Lima asked Kelly with a laugh. "When you take it off, what would you prefer -- front or back?"
Cue the bumbling and mumbling by Kelly, who said something about not being "an expert" and called the bra "very nice." Then he turned and put it away, because bras can be really scary sometimes.