Japanese Rei Hosokai's work is redefining 'Pop' art, but don't expect soup cans. Hosokai's medium is, of all things, balloons, and her breathtaking dresses get a closer examination in the video below.
Hosokai is a superstar on the balloon scene, winning the top prize at Belgium's international "Millenium Jam" balloon festival two years running; her work has also begun to infiltrate couture, and new pieces run upwards of $2000.
The ephemeral nature of Hosokai's creations is not lost on their buyers; balloon dresses are the mayflies of high fashion, lasting only about a day before they begin to deflate or become discolored. Nevertheless, the creation of the pieces is extremely labor-intensive, with the dress in the video requiring 2000 balloons to weave.
Watch the video below to get a closer look at her intricate process and learn why she hopes her work will help in the healing process of post-disaster Japan.