Lady Gaga, Justin Bieber, Others Support Save The Children Somalia Fund (TWEETS)

Save the Children's just-launched "I'm Gonna Be Your Friend" campaign adopts Bob Marley's legendary mantra of love, compassion and giving to inspire fundraising for famine relief funds in East Africa.

The campaign includes a film -- directed by "The Last King of Scotland" director Kevin MacDonald -- set to the Bob Marley & the Wailers song "High Tide or Low Tide." As part of the fund, download proceeds from the song go to Save the Children.

As reports surface that the demand for aid in Somalia might soon outweigh the supply, a number of noteworthy names are stepping up to promote the new initiative.

Lady Gaga, Justin Bieber, Rihanna, Jay-Z, Kanye West, Britney Spears and Beyoncé are among the more than 150 cause-driven celebrities who are putting their names behind the campaign, according to Hollywood.com. They're spreading the word on Twitter using the hashtag #beafriend to encourage fans to donate to the Horn of Africa.

Rita Marley, Bob Marley's widow, has also been urging people to give on the fund's site:

"Not one child should be denied food nor water. Not one child should suffer," Rita Marley wrote on the cause's website. "Along with Save the Children, we [must] stand up together as friends to put a stop to this, to feed our children and to save their lives."

The "I'm Gonna Be Your Friend" campaign has brought the major communication corporations on board. Universal Music Group, Yahoo!, Facebook, AOL, MSN, YouTube, Twitter, among others, have pledged to help promote the campaign, according to the fund's site.

Save the Children has helped almost 1 million people in the Horn of Africa by offering water purification and providing malnourished children life-saving treatment. It is one of the few aid agencies that operates in Somalia and is accepting donations through I'm Gonna Be Your Friend and through its website.

SEE slideshow of celebrity Twitter support:

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Bob Marley

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@bobmarley
Bob Marley

Children need your help. Pls support the @SavetheChildren East Africa Appeal: http://t.co/2ZcOndF #EastAfrica #beafriend

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Meh, who's next? Inspiring!

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Comments

[kade6767]

07:40 PM on 08/13/2011

The only thing I want to hear is that a freaking celebrity is doing, is creating a birth control plan for Africa. Don't start the bleeding heart crap. These children born with disease should never have been born. The women need birth control and abortions and the men need to be fixed. So how about all of these celebrities shut up, and help with what really needs to get done. This is not some new problem, it's been going on for generations. You people need to wake up to the real problem and understand how it could have been put to an end years ago.

[Makendal]

02:45 AM on 08/13/2011

Folks, pls stop the negativity and help if you can. If you can't help right now it's ok. But let's use our energy positively when people need our help. Thanks.

[Nathan Burke]

07:30 PM on 08/12/2011

Promoting others to be kind and how to learn joy from giving rather than accumulating.
All we need is LOVE~

[Richcrafter]

12:48 AM on 08/11/2011

Kim Kardashian: forget the $20M wedding. How about $20M to Somalia? Now THAT is legacy and legendary. Or both!

[FaceTheTruth00]

08:45 PM on 08/10/2011

So, they are promoting the fund and "putting their names behind it", but are they putting any of their money into it?

It sure doesn't sound like it.

These so-called celebs need to start leading by example instead of acting like their name and image is "donation" enough.

BS. Any one of those celebrities could afford to give the donation of 1,000 average Americans. So, put your money where your mouths are.

It doesn't happen though. Instead they want working class Americans who are already struggling in this horrid economy, to give money.

[cardellhopkins]

07:13 PM on 08/10/2011

Please watch this beautiful "happy" video by Lil Peppi called "NO MORE HUNGER" :http://www.youtube.com/watch?v=vrjtVyHdz0U

[pa30]

05:56 PM on 08/10/2011

Those pictures really make your heart bleed.

[duze]

07:06 PM on 08/14/2011

You don't need to see what you should already be feeling, Give as much as you can, please.

[backspin90]

04:51 PM on 08/10/2011

Geez, why not support the people in need from your own country first instead of worrying about a third world country. Besides, the majority of your wealth is funded by the American people. Celebs and their stupid PR stunts....

[peegan]

06:11 PM on 08/10/2011

Let's see, because there is no danger of tens of thousands of children starving in any western country  might be a good reason.

[jrpiquer]

02:48 PM on 08/11/2011

I am not saying we should not help the children in Africa, but just so we are clear, 13 million children in the U.S. go hungry or are at risk of becoming hungry. Something need to be done on a global scale for everyone's sake.

[SeaPeace]

06:13 PM on 08/10/2011

You make no sense. It doesn't matter where the children are from, none deserve to starve. If people chose to give they will. Others like you won't.