Huffpost Latino Voices

Why Minorities Reach For Bottled Water Over Tap & How Marketers Persuade Them

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Research has shown that minorities consume bottled water more often than white Americans, and spend a greater proportion of their income (about 1%, compared to the 0.4% white Americans dole out) on this superfluous commodity every year. A recent study in the Archives of Pediatric Adolescent Medicine confirmed this trend - finding that Latino and black parents were three times more likely to sate their children's thirst with bottled water, compared with white parents.

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