Many news outlets have pondered the seemingly complex question of what is it about those 20-somethings. As of recently, the fast food industry has been trying to figure out the same thing.
Well, the young adults have spoken and they vote Wendy's and Burger King over McDonald's. But the real winner is Chipotle, a chain that ranks fourth in every other demographic.
Other millennial nuggets of truth:
- They love to snack. They love exotic foods. They eat out more than non-millennials. [Nation's Restaurant News]
- Oh wait, no. They've decreased their rate of dining out. But they like frozen meals and convenience food. [Monkey Dish]
- Millennials are cooking enthusiasts and like to make elaborate and gourmet meals. They spend a disproportionate amount of their income on food. Their fast food consumption is, in fact, declining. [Millennial Marketing]
- They are concerned about cost and buy food at Walmart. [PR Web]
So, in conclusion, millennials eat. Some millennials cook, some go out to restaurants. Some of those restaurants are fast food outlets, but not all. Fascinating stuff.