British Airways Outfits Staff With iPads For "Bespoke Service"

British Airways has outfitted several of its flight crews with iPads as part of a pilot program aimed at helping stewards and stewardesses more closely tailor their service to the individual needs of passengers.

According to the airline, the iPads will be outfitted with software telling crew members who has frequent flier status, who has made special meal requests and, more generally speaking, who the passengers are.

Currently airline crews are give scrolls listing the details of each customer on each plane.

In a press release, B.A.'s head of inflight customer experience Bill Francis said that he was receiving positive feedback from crews already and that the program "allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests."

iPads seem to spreading through the service sector like a shiny fungal infection.

They've already shown up in cockpits, taken the place of traditional guidebooks and become the must-have accessory for concierges everywhere.

Hopefully the iPads will make perfect accessories for B.A.'s ever changing uniforms.

Photo: BriYYZ/Flickr

Comments

[Col Hogan]

12:02 AM on 08/19/2011

Haha, Branson has been ahead of them for years withe service on Virgin.
Given the choice on an Int'l flight, it's Virgin Atlantic.

Have to admit they need to move up on the F1 effort though.