Lea Seydoux Flails Around For Prada Candy (VIDEO)

Most perfume ads are sexy. Often uncomfortably so.

So we were surprised when, after producing a strangely sultry video for its Fall 2011 ready-to-wear line, Prada released this highly un-sexy clip for its new fragrance, Prada Candy.

Lea Seydoux, who Fashionista helpfully identified as a former American Apparel model and "Midnight in Paris" actress, jabs, jumps and flings herself at her attractive, black-clad dance partner in the video. She also lets her skirt fly up quite often, revealing a pair of bunchy, too-big panties.

It's not a bad ad, per se -- it certainly expresses the bright, carefree vibe Prada was going for. But Seydoux's herky-jerky dancing and strange, monotone yelling is just a tad awkward to watch. And the panties -- oh, the panties.

WATCH:

Comments

[Momcatusa]

01:43 PM on 08/24/2011

Those aren't panties - those are bloomers!!

[HannahaS]

04:18 PM on 08/23/2011

yeah, not sex.

[lovelybunchofcoconuts]

12:25 PM on 08/23/2011

Awkward. The sub-text eludes me. But I guess they've done their marketing and they know their demographic: incoherent, aggressive young girls with granny panties.

[Hardyman1966]

11:26 AM on 08/23/2011

Why anyone gives a rat cr@p about Prada escapes me.  Boring and Euro-trashy.

[ArChiMi]

03:12 AM on 08/23/2011

Not a fan of anything Prada, but the ad is very cute. Love the pink granny undies.

[shuffleoff]

01:26 AM on 08/23/2011

Are you kidding? That was genius and adorable!! She was wearing little kid type of pink panties to go with the candy theme. She was acting like a child would...well behaved on the outside at the piano, a kid on the inside on the dance floor...made total sense. Muccia Prada and Co. are a cut above the rest...brilliant and very fun!

[redtiger9]

10:52 PM on 08/24/2011

brava, brava!

[Mafdet]

11:54 PM on 08/22/2011

That seems like one of those rituals at the end of which one mate should eat the other.

[3Nox]

11:26 PM on 08/22/2011

That was... stupid.

[Thea Nishimori]

11:22 PM on 08/22/2011

Tasteless.

[redtiger9]

11:09 PM on 08/22/2011

The pink panties are unexpected and funny and totally charming. Two kids, goofy fun. I'd buy that perfume in a flash. Goofiness is sexiness, people! Live a little.

[Mafdet]

11:59 PM on 08/22/2011

Yeah...The flash of color was unexpected and fun, but, well, women typically wear that style of panty when...well, not when we're feeling frisky...

[redtiger9]

02:19 AM on 08/23/2011

i feel sooo sad for you. It's not about you wear.

[shuffleoff]

01:27 AM on 08/23/2011

Fanned and faved and badged redtiger9...you understood it too!!

[redtiger9]

02:22 AM on 08/23/2011

Well, thank you! BTW, what's fanned, faved and badged?

[Tulka2]

10:06 PM on 08/22/2011

Danse apache.  The joke is that in their ad, she is giving as good as she gets.  Here is an example of French danse apache from a 1934 film:

http://www.youtube.com/watch?v=s48wDOalMLw

[chaserblue]

08:53 PM on 08/22/2011

Seriously, what is up with those drawers? She should at least have the decency to color coordinate. That's just tacky and painful to watch...

[Christina Mata]

08:45 PM on 08/22/2011

Granny panties are making a huge comeback.

[AnaM]

08:39 PM on 08/22/2011

This is the advert that Berlusconi would have directed.

[ReadHead322]

07:57 PM on 08/22/2011

Hahahaha! Yes, yes they have made the least sexy perfume ad ever. Even considering the old "Charlie" commercial. Oh, the Panties. The granny panties. I can't stop laughing.