MEDIA
08/24/2011 06:24 pm ET Updated Oct 24, 2011

'ABC World News With David Muir' Sees Ratings Improvement

David Muir's ratings are going up at ABC News.

Since Muir took over the weekend edition of "ABC World News" in February, the program has grown its total audience by 9% and its audience in the advertiser-friendly 25-54 demographic by 3%. Its the only weekend newscast that saw an increase in its overall audience over the past six months.

Muir gained attention for his coverage of the famine in Somalia in July, as well as his reporting from Cairo during the revolution in Tahrir Square and from Japan after the earthquake and tsunami in February.

While these developments represent a newly competitive edge for ABC, the network still runs second to its “NBC Nightly News" with Lester Holt -- though it has cut the viewer margins by around 30% for both its Saturday and Sunday editions.

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