New Apple CEO Tim Cook Emails Employees: 'Apple Is Not Going To Change'

Newly minted Apple CEO Tim Cook, who took over as chief executive following Steve Jobs's resignation Wednesday, sent an email to Apple employees in which he promised to keep Apple "the magical place that it is."

The email, which was initially posted by Ars Technica and has since been reproduced on numerous sites, including the New York Times and Financial Times, details Cook's optimism for the future of the company and his admiration for Jobs's leadership. All Things D writes that it has confirmed the authenticity of the mail. An Apple spokesperson did not return the Huffington Post's request for comment.

"I want you to be confident that Apple is not going to change," Cook wrote. "I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that — it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do."

The language in the letter is characteristically Apple: As All Things D's John Paczkowski noted on Twitter, "Cooks [sic] first e-mail as Apple CEO contains the words 'magical,' 'incredible' and 'amazing' (twice)."

Visit Ars Technica to read the four-paragraph letter in full.

Below, see a copy of the letter Jobs sent to Apple employees on Wednesday announcing his resignation: (Via Apple)

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve

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Comments

[Albert Dussault]

01:37 AM on 08/26/2011

Steve Jobs is a modern day Edison, he will become history as part of america technical revolution like inventors were part of the 2nd american industrial revolution..he was a visionary and I am sure the company will keep to its standards as well as continue to promote creativity with in the company...
Steve you will be missed but you created an entity that has a life of its own--and that is an achievement to be very proud of

[SemperVeritas]

03:52 PM on 08/25/2011

"Find what you love." -- Steve Jobs' commencement address at Stanford, 2005....

http://www.youtube.com/watch?v=UF8uR6Z6KLc

[adrianrf]

04:56 PM on 08/25/2011

a brilliant and moving address, by an incredibly intelligent and insightful man.

[Drama Llama]

06:30 PM on 08/25/2011

There will never be another Steve Jobs for sure.