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7 Products Steve Jobs Got Wrong: The Biggest Apple Flops

AP     First Posted: 08/25/11 09:06 AM ET   Updated: 10/25/11 06:12 AM ET

(By PETER SVENSSON, AP/Huffington Post) NEW YORK -- Steve Jobs pushed the envelope many times when it came to product design, and the results weren't always pretty. Here are seven products created under his direction that failed commercially or functionally:

For more, see the 10 products that defined Steve Jobs's career. Read on to find out what this huge announcement means for Apple; to meet the company's new CEO Tim Cook; to watch Jobs's most iconic moments at Apple; to read Jobs's best quotes ever; to read over his letter of resignation and to see how the web reacted to the news.

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  • 1. Apple III (1981)

    The successor to the very popular Apple II was focused on business users and priced accordingly. Unfortunately, the hardware was unreliable. Apple lost the business market to the IBM PC, launched the same year, and a rapidly expanding market of PC clones.

  • 2. Lisa (1983)

    The first commercially produced computer with a graphical user interface cost $9,995 when it launched. It quickly fell into the shadow of the cheaper Macintosh, launched a year later.

  • 3. NeXT Computer (1989)

    Jobs' venture after being forced out of Apple created a computer that was in many ways ahead of its time, but in the vein of the Apple III and Lisa, it was also too expensive to catch on with mainstream users.

  • 4. Puck Mouse (1998)

    The new iMac was the first major product created after Jobs' return to Apple in 1996, and it was a big success, despite its tiny, round mouse. Users couldn't tell which way it was oriented by feel, and it tended to disappear in the cup of the hand, making it hard to use.

  • 5. The Cube (2000)

    This small desktop computer was beautifully encased in a cube of clear plastic. It won design awards but was a flop in stores because of its high price. Also, it didn't really offer any functional benefits over other Macs. Apple's designs are iconic, but people aren't usually willing to pay a premium for design alone. The Cube idea lives on in the Mac Mini, a more successful but less eye-catching small Mac.

  • 6. iTunes phone (2005)

    It's easy to forget that the iPhone wasn't Apple's first venture into the cellphone business. It formed a partnership with Motorola Inc. to launch the ROKR in late 2005. As a phone, it was decent if unexciting, but as a music player, it fell far short of the iPod. It could only hold 100 songs, and transferring them from the computer was a slow process. It was also criticized for not allowing users to download music over the cellular network, a limitation that also applied to the first iPhone. Some even called the ROKR "the iPhone."

  • 7. Apple TV (2007)

    Apple's foray into the living room was an uncharacteristically half-hearted effort - Jobs later referred to the Apple TV as a "hobby." It was a small box that connected to a TV and to a Mac in the home. A tiny remote allowed the owner to play music and movies from the PC on the TV. It was expensive, at $249, and complicated to set up and use. Movies purchased from iTunes were low resolution and looked blurry on HDTV sets. In 2010, Apple introduced a much improved, cheaper Apple TV designed to connect directly to the Internet.

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(By PETER SVENSSON, AP/Huffington Post) NEW YORK -- Steve Jobs pushed the envelope many times when it came to product design, and the results weren't always pretty. Here are seven products created und...
(By PETER SVENSSON, AP/Huffington Post) NEW YORK -- Steve Jobs pushed the envelope many times when it came to product design, and the results weren't always pretty. Here are seven products created und...
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05:07 PM on 09/01/2011
Odd. No reference to the Newton, which was so spectacularly awful that it killed the tablet market for nearly twenty years, until the iPad.
09:27 AM on 09/17/2011
Because the Newton MessagePad was a John Scully invention and had nothing to do with Steve Jobs. Jobs killed it promptly after taking control.

Killed the tablet market? What? Gave birth to the PDA market, which the PalmPilot dominated due to its ability to sync to the desktop pretty seamlessly for its day.

Personally, I loved my newton 100 original, and my 2200.
04:59 PM on 09/01/2011
Also, the great design of The Cube was that it was fanless... or maybe just quiet. As Intel, AMD, and maybe even Cyrix, if it was still it's own company, were coming out with larger processors with massive heat signatures which required large heatsinks (metal on top of the chip) and really large and fast fans.

The Cube was supposed to be a whispering dream. From Wikipedia "The Cube also used a silent, fanless, convection-based cooling system like the iMacs of the time."

Very poorly researched article. I wasn't even an Apple user then and I remember that from seeing one at a school 13 years ago. I think I had some Cyrix processory in my homebrew PC that could have set fire to something...
04:37 PM on 08/31/2011
Including NeXT on a list of "flops", much less "Apple flops", is so appallingly ignorant it causes physical pain.
04:48 PM on 09/01/2011
Exactly.
05:55 PM on 09/01/2011
Tune in next week when they call the SGI Indigo workstation one of Nintendo's biggest flops
10:27 AM on 08/30/2011
You forgot about the Newton
09:28 AM on 09/17/2011
Because the Newton MessagePad was a John Scully invention and had nothing to do with Steve Jobs. Jobs killed it promptly after taking control.
08:46 PM on 08/29/2011
NeXT wasn't Apple - and on top of that, NeXT software is the basis for OS X, which powers all Macs, iPhones, iPods, and iPads now. I wouldn't call that a flop.
05:10 PM on 09/01/2011
Agreed. NeXT was much admired for many reasons. It also proved the concept of the value of integrated design, and helped Jobs isolate market problems he later addressed in other products.

All products have life cycles. The NeXT system was no Vista.
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04:36 PM on 08/29/2011
Logic 8 should be added to this list along with those Performa 6100-6200 series computers.
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Max Load
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11:55 AM on 08/29/2011
"...but in the vein of the Apple III and Lisa, it was also too expensive to catch on with mainstream users."

Please, the NeXT gear wasn't even targeted at mainstream users; and while the hardware didn't win universal acclaim, the NeXT OS was what was purchased (along with Jobs expertise) to bring Apple back from the brink in the form of OS X.

The Cube "won design awards but was a flop in stores because of its high price."

More telling was the propensity for the lucite to start cracking at the corner bends. Truth be told many would still buy it, just for the design aesthetics.

The Apple TV "was expensive, at $249, and complicated to set up and use."

But it made a perfectly acceptable Mac Mini at nearly half the cost.
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King Cashaw
07:53 AM on 08/29/2011
I would give a left testicle if Apple would bring back the Mac Cube.
10:50 PM on 08/30/2011
But you already gave your right one for the newton.
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King Cashaw
08:04 AM on 08/31/2011
Never had a Newton, so I am intact at this time.
09:23 AM on 08/27/2011
Another problem for the "Apple TV" - if Apple ever decides to make an actual TV, what will they call it?
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eurisko67
02:53 PM on 08/29/2011
iTV
04:09 AM on 08/27/2011
I wouldn't consider AppleTV a flop at all. I love it. There are so many products that Apple made that didn't sell well, but that doesn't mean they weren't great. Newton? 20th Anniversary Mac? Great products that didn't sell. Not everything can be measured by their mass appeal.
12:04 PM on 08/26/2011
The misses are all minor stuff.
09:22 AM on 08/26/2011
There is saying that says "you should always shoot for the moon. even if you miss, you'll be among the stars"


Apple/jobs, definitely among the stars.
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SpreadthePanic
09:11 AM on 08/26/2011
As a macbook pro user (and iPod touch too - but also an Android phone), I have to agree with every one of these (well, don't know anything about the Next computer). The adamant defense of these products by fanboys reminds me why I don't want to be one of them.
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ScottWhite
08:18 AM on 08/26/2011
Marc NL
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Apples biggest success is it's advertising. The products come second.

-----------------------

I can agree with Marc NL to a point. Apple was built on great marketing and advertising -- the 1984 superbowl commerical is a top 5 great in marketing -- and that branding continues today. But isn't that what it's all about? I mean taking an iTurd and making people trip over themselves to get one...? Now, I hate to say "iTurd", because, IMO, the "i(place product here)" is where Apple stomped their footprint on market competition and pulled away in tech/gadget markets.

Away from all that: my main thought is how BAD Steve looks. It actually hurts me to see the latest pictures of him. I remember him in '84 (I had grad. h/s in '81 and in college) giving his release speech on the MAC. If you are one that has followed him at all, you know how he personally gave and fought for Apple (and does to this day). He looks bad folks and I fear for his future. He has fought that cancer as best he know how, but I fear he can't beat this one -- and, I personally feel sad.
02:11 AM on 08/26/2011
OK on the puck mouse. The cube was quite successful. My Newton had no problem with handwriting recognition, but it was just ahead of its time. I think the APple TV was ahead of its time as well, so I don't get that one. Going back to the Lisa series is really pushing it. If you owned one back then, you were doing OK and everyone was jealous.

It turned out OK though. Funny how no one points out what is wrong with Windows everyday, or why PC laptop batteries work for about an hour and a half. I have had Macs since my 521Ke in 86 I think. I had one virus back in the 90's on System 8? One.

I still complain about Apple, but they beat the alternative. I didn't like how the recent Lion upgrade slowed things down and messed up my iPhoto, but I back up, so I'll live. I shouldn't install upgrades so quickly, but thats my fault I guess.

Maybe next slideshow can be on something intelligent. If a major company only made 7 blunders and half of them are questionable choices, then you really need to look around harder.
02:46 AM on 08/26/2011
It made way more than 7. This list is simply incomplete. For example, the disgracefully bad Shuffle with no controls on it, which only responded to half-assed Morse code from a button dangling on the cord of proprietary (and crappy) headphones.

All Apple mice have sucked. The next failure was making the entire shell of the mouse the button, so you couldn't keep the button pressed while picking the mouse up to continue a drag operation. So did they go back to the drawing board? Nope; they put two dinky tabs on each side of the mouse that you're supposed to pinch with your pinky and thumb in order to lift the mouse off the table while using your other fingers to keep the "button" pressed.

Then we have the "multitouch" mouse, that you're supposed to swipe multiple fingers across sideways while somehow holding the mouse in place. They just don't learn.
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07:01 AM on 08/28/2011
I agree with the mouse complaints up until you get to the multitouch. The multitouch mouse is easy to use, for me. It's even easy to swipe while lifting it off the table. My only complaint is that sometimes - very rarely - the palm of my hand makes it zoom unintentionally.
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King Cashaw
07:53 AM on 08/29/2011
It seems to me, you just did not like the way certain products worked. The Shuffle as an example, worked perfectly for me, when working out. Apples mice, I have no problem with, once I get used to them and figure out how the work. Granted, I am not acquainted with all Apple products, but all the products I have purchased, have worked as advertised.