BUSINESS
08/28/2011 09:10 am ET | Updated Oct 28, 2011

Burning Man To Become Nonprofit

TENS of thousands of volunteers are gathering to build a city in a Nevada desert that is notorious for triple-digit temperatures, high winds and blinding plumes of dust.
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Their organizer is a for-profit company that has collected millions in revenue over the last decade, largely because of this donated labor. At a distance, it's easy to wonder: why are these people working so hard -- in the blazing heat, no less -- for a company they don't own?

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