Oprah Looks For Help To Boost Web Site Traffic
The development of Oprah's TV network has been bumpy and it doesn't look like it's getting any smoother. The queen of daytime plans to meet with top tech executives next week to improve her website's plummeting traffic, the New York Post reports.
Traffic for Oprah.com has fallen off dramatically since the end of her daytime show in May. The site attracted just 2.4 million unique visitors in July -- almost half of January's total of 5.1 million. Oprah had given the website to Discovery Communications as her half of their partnership in launching the Oprah Winfrey Network.
A source told the paper that the meeting will focus on the best ways to use the Web and social media. The event will be held at the home of tech power player Sheryl Sandberg, the chief operating officer of Facebook. Twitter CEO Dick Costolo, Demand Media’s Richard Rosenblatt and LinkedIn’s Jeff Weiner will also be there to talk strategy.
The Post's report also comes as Facebook announced that Oprah will give a live interview at the company on Sep. 8 — another sign of her increasing outreach efforts to the tech community.
News of her website's falling traffic is the latest trouble for Oprah, whose TV network has struggled with ratings since debuting in January. The network lost a planned show with Jenny McCarthy, and Oprah was recently sued over her motto for OWN. Oprah has moved to take control of the situation, installing herself as CEO. However, she has repeatedly said that the network will take at least three years to solidify, and warned, "I wouldn't bet against me."