Another day, another Rihanna hair 'do.
The recently brunette (and before that, redhead) pop star has debuted a new blonde pixie for Armani Jeans' latest campaign.
Shot by Steven Klein in New York City, the sexy black and white ads have a film noir feel... except where the leading lady is wearing leather pants.
We wonder if the new hairstyle was comped by Armani, considering the large bill Riri's been running up with her hair stylist.
Last month the Daily Mail reported that Rihanna has been shelling out nearly $23,000 a week to celebrity hair stylist Ursula Stephen, saying, "Rihanna likes to pioneer new styles but it's costing her a fortune."
Fortunately, we sorta kinda like Rihanna's new look... maybe she'll keep it for more than a week?
Check out the new Armani Jeans ad below and check out Rihanna's past hair styles here.