ALBANY - The "I Love New York" brand isn't just for tourists anymore - it's becoming a cash cow for the state.
State officials say that marketing products with New York's iconic tourism logo is reaping millions of dollars in licensing fees, the Daily News has learned.
"'I Love New York' is a world recognized and beloved brand and it has meaning for a lot of people," said Empire State Development Corp. Vice President Maha Eltobgy.
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As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
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