'I Love New York' Iconic Tourism Logo Raking In Millions In Licensing Fees For City And State

09/15/2011 02:37 pm ET | Updated Nov 15, 2011
  • By Glenn Bain nydailynews.com

ALBANY - The "I Love New York" brand isn't just for tourists anymore - it's becoming a cash cow for the state.
State officials say that marketing products with New York's iconic tourism logo is reaping millions of dollars in licensing fees, the Daily News has learned.
"'I Love New York' is a world recognized and beloved brand and it has meaning for a lot of people," said Empire State Development Corp. Vice President Maha Eltobgy.

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