La Casa Azul, a New York based online bookstore run by Aurora Anaya-Cerda, has launched it’s 40K in 40 Days Campaign, a push to raise the funds to open a brick and mortar location in East Harlem on IndieGoGo. A generous and anonymous donor has agreed to match, dollar for dollar, each donation made, up to a total of $40,000; that’s right, this campaign has the potential to raise $80,000 for this beautiful project.
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