Supergraphic Advertisements In Los Angeles: How Big Is Too Big?

How Big Is Too Big? LA Battles Supergraphic Billboards

The city of Los Angeles has just dealt another blow to ad companies in the battle against supergraphic billboards.

Beverly Hills-based company SkyTag and its president, Michael McNeilly, face a new lawsuit for illegally posting their huge advertisements throughout Los Angeles, reports the Los Angeles Times. The lawsuit was filed last Friday by the office of City Attorney Carmen Trutanich.

In a statement released yesterday, Trutanich's office specified that they are seeking up to $5,000 for every day and every location that a supergraphic advertisement was put in place. It could all add up to tens of millions of dollars, considering that over 17 locations across 10 years are named in the lawsuit.

The press release also notes that this is the eighth time the City Attorney's office has filed civil enforcement claims against illegal supergraphic billboard advertisements, and that so far $6.3 million has been recovered for the city as a result of these lawsuits.

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