We'll know in just a few hours once Facebook kicks off its annual f8 conference, a day-long event at which Facebook showcases the biggest and most noteworthy updates it's rolling out to the social networking site. In years past, Facebook has unveiled such noteworthy additions as Facebook Credits, a "like" button for third-party websites, its controversial Instant Personalization feature, and much more.
This year's f8 keynote kicks off at 10AM PT/ 1PM ET in San Francisco and HuffPostTech will be live blogging the announcement from the event. Get the live updates below, where you can also follow along via Facebook's live video stream from the event.
Afterwards, Facebook will be hosting a series of panels featuring tech notables such as Spotify CEO Daniel Ek, Clear Channel Media and Entertainment chairman Bob Pittman, and Paul Bettner, the VP and general manager of Zynga--check out the full schedule here.
What do you hope to hear from Facebook? Weigh in below.
09/22/2011 3:00 PM EDT
Zuckerberg ends with a quote that sounds strikingly familiar to what we've heard from Steve Jobs in the past:
"We exist at the intersection of technology and social issues," said Zuckerberg. (Jobs's version: "It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities that yields the results that makes our hearts sing.")
"Just like Intel with Moore's law our development is guided by the idea that every year the amount people want to share is increasing," said Zuckerberg. "So we can look into future and see what might exist and its going to be really really good. "
That's all folks. Check out HuffPostTech for more coverage on all the announcements.
09/22/2011 2:56 PM EDT
When is Timeline launching?
The beta period for Timeline starts immediately: developers will have access to Timeline immediately, some users will be able to sign up for it, and the rest of Facebook's membership will see it rolled out over the next few weeks.
As for the new Open Graph, a subset of apps using the new technology will be available immediately: music, movies, TV and news.
09/22/2011 2:38 PM EDT
Facebook CTO Bret Taylor is up to talk about how developers build these new social apps.
He's trying to sell developers on the idea that a social app means a successful app.
"The app that's able to set that expectation that everything's social up front--that's the app that's going to win because thats the app that ill see my friends using," Said Taylor.
He also says that the new Open Graph can allow apps to do away with share buttons and instead be inherently social.
"Every time I listen to a song my timeline magically updates," Taylor said in a demonstration of the IHearRadio app.
So every song I listen to on an app would get sent to my Facebook profile page? As much as I love my friends, I'm not sure I want them seeing me playing David Guetta or LMFAO on repeat at 7 AM...
09/22/2011 2:24 PM EDT
More apps: News and Games and Lifestyle
Zuckerberg is highlighting how the new Open Graph will integrate with news organizations' apps and social gaming apps, as well as "lifestyle" apps.
For example: When a user reads a article, that article will appear in his friends' tickers, which then allows friends to click on the article and read it on Facebook via a customized Facebook app designed by the news organization. News organizatons that have created canvas apps for Facebook include the Washington Post, News Corps.'s The Daily, The Huffington Post, The Telegraph, Zuckerberg noted.
Zuckerberg said Facebook had created this new category of social apps "all with the goal of helping you express who you are and discover new things through your friends."
09/22/2011 2:14 PM EDT
Zuckerberg is highlighting on the new update to Open Graph will work with TV and movies.
"With all the activity that your friends will be able to share you'll discover a lot more content," Zuckerberg said.
He demonstrated a new "social canvas app" from Hulu. Click on an episode from Hulu that's appeared in your news feed because a friend has seen it, and it will immediately start playing, on Facebook.
Netflix will also be one of the companies to take advantage of the new-and-improved Open Graph. Zuckerberg demonstrates how the synchronization between Facebook and Netflix could highlight patterns of activity among friends--for example, Netflix's integration could tell users that four of their friends had watched movies featuring Johnny Depp on Netflix.
Netflix CEO Reed Hastings has taken the stage.
09/22/2011 2:09 PM EDT
Spotify CEO and Founder Daniel Ek is up
Facebook users on Spotify listen to more music, of a greater variety, and are twice as likely to pay, says Ek. Both Ek and Zuckerberg are definitely trying to underscore that featuring music on Facebook should make record labels happy because it'll get people to pay up for music.
Having Spotify on Facebook "means we're bringing people back to paying for music again," Eks said.
09/22/2011 2:01 PM EDT
Facebook is going to change how users share their engagement with apps with their friends.
Share a post and it will enter a friend's news feed, but when a user shares an activity through Facebook's Open Graph, it will go into the new Facebook "Ticker" on the right-hand side of the page.
"Until now there was no socially acceptable way to express lightweight activity," Zuckerberg said.
If a user is listening to a song, for example, an update in the ticker will appear that reads something to the effect of "Bianca Bosker is listening to 'Titanium' by "David Guetta' on Spotify." Friends can discover new content via the ticker, Zuckerberg said, highlighting the format change as a way of providing "real-time serendipity."
"We want to highlight those because we want you to have the opportunity to discover them," Zuckergberg said. "You just see it flow by on the side of your news feed...and you discover a lot of interesting stuff this way."
The Ticker looks almost like a Twitter stream of activity. On Zuckerberg's profile, updates are coming in extremely quickly as friends share that they're listening to different songs.
09/22/2011 1:56 PM EDT
Zuckerberg has transitioned to talking about apps and an update to Open Graph that will introduce a "completely new class of social apps that weren't possible before."
The idea is to allow users to share a "magnitude more" types of activity than they could before and Zuckerberg said the new version of Open Graph will allow new industries to be social, via apps, in a way that they were not before, specifically highlighting two categories of "media" and "lifestyle" apps.
09/22/2011 1:51 PM EDT
See Timeline for yourself
09/22/2011 1:49 PM EDT
Next up: Zuckerberg says he'll introduce the "next version of Open Graph" and a "completely new class of apps"
"In order to make this work we've had to invent a completely new class of apps," Zuckerberg said.