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Yao Ming, Richard Branson Join To Fight Shark Fin Trade

By ELAINE KURTENBACH   09/22/11 04:25 AM ET   AP

Ming Branson Shark Fin
Recently retired Chinese NBA star Yao Ming, right, and British tycoon Richard Branson, left, attend a press conference for a campaign against eating shark fins in Shanghai, China, Thursday, Sept. 22, 2011. Yao and Branson made an appeal Thursday in Shanghai against the consumption of shark fins to a group of 30 of China's richest and most influential businesspeople.

SHANGHAI -- Recently retired Chinese NBA star Yao Ming is taking the fight against eating shark fins back to his homeland, where demand for the traditional delicacy is soaring despite efforts to ban their use and trade.

Yao and British tycoon Richard Branson made an appeal Thursday in Shanghai against eating shark fins, which are a staple of high-class Chinese banquets, to a group of 30 of China's richest and most influential businesspeople.

"When demand happens, the buying happens and the killing happens," said Yao, a 7-foot-6 (2.29-meter) former center who retired in July after eight seasons with the Houston Rockets due to injuries.

Shanghai-born Yao is using his post-retirement free time to help campaign against the slaughter of 1.5 million sharks a week that is taking some of the species close to extinction.

The event, sponsored by the conservation group WildAid, is aimed at starting a conservation movement in China "not just to protect the sharks but to protect tigers, and to protect other species that are in peril of extinction," Branson said.

Critics say fishermen kill more than 70 million sharks each year for their fins, which can sell for $700 a pound (450 grams), while the soup can cost $80 a bowl. Usually, the fins are cut from the sharks and their bodies discarded, leaving them to die.

Although there have been moves to ban the trade and consumption of shark fins in California and elsewhere, 95 percent are consumed in China.

"There's been a massive increase in shark fin soup and the killing of sharks," said Branson, whose Virgin Airlines bans transport of shark fins. "The world is getting wealthier, particularly in China people are getting wealthier, and they can now afford to buy shark fin soup."

"We're trying to get other businesses to ban the transportation of shark fins," he said.

While shark fins have been used to make soup for hundreds of years, until recently consumption was limited to a small elite, said Yao, who gave up eating shark fin in 2006 and says he avoids events where it is served.

About 20 countries and regions have imposed regulations on finning or commercial shark fishing. Earlier this month, California imposed a ban on the trade. China regulates dealings in and harvesting of sharks but has not banned it.

"As far as shark finning is concerned the best way is to ... ban altogether shark fin soup from states and then countries. That's perhaps the only way to save the shark in the long term," Branson said.

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HUFFPOST SUPER USER
Cupik
FAUX-free Alaskan.
04:47 PM on 09/22/2011
Thank you so much gentlemen for headlining this campaign.

Now if we could please also work on the ridiculous notion that something in bear gall bladders will help you get your whang up?

Could we also destroy the theory that rhino horn will help older men get their whang up? How about you quit smoking cigarettes, quit drinking too much alcohol and get some exercise. That will do more to get Junior to stand at attention than powdered rhino horn, tiger anything or bear gall bladders.

It never fails to amaze me how humans completely disregard the other living things sharing this planet.....to the human's detriment.
12:44 PM on 09/22/2011
Thank you for taking a stance Mr. Branson and Mr. Ming. This is a horrible thing to do to these animals.
12:28 PM on 09/22/2011
Yea... clear rice noodles in a fish based soup pretty much taste the same... and cost far far less. I never order it, and avoid it when possible. It's just tough if it was ordered by relatives to "honor" guests.
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HUFFPOST SUPER USER
Cupik
FAUX-free Alaskan.
05:38 PM on 09/22/2011
Brother, you could influence this trend by changing behaviors within the culture.
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HUFFPOST SUPER USER
Nic the wonder puppy
When life throws lemons, throw them back
12:02 PM on 09/22/2011
I'm only a dog, but I think it taste like bold eagle
10:58 AM on 09/22/2011
Having had it before I don't understand why the demand is so high. It's good, but there are a million other things in Chinese cuisine that's good too.
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HUFFPOST SUPER USER
catboycolo
I'll have the coffee, not the KoolAid
10:15 AM on 09/22/2011
It is unfortunate that growing prosperity in China is allowing many more people to "enjoy" this snooty delicacy.
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HUFFPOST SUPER USER
catboycolo
I'll have the coffee, not the KoolAid
10:11 AM on 09/22/2011
Kudos to these men. I applaud their efforts and conviction.