Nancy Upton took some pictures and made a Tumblr. Three weeks later, she's on the "Today" Show.
The plus-sized Texas woman, if you recall, entered American Apparel's controversial "The Next Big Thing" plus-size modeling contest, where "booty-ful" girls were encouraged to post pictures of themselves on the retailer's website in a chance to become the new face of American Apparel's plus-size line.
Upton found the entire project, which mocked the plus-size girls with sarcastic, punny language as it recruited them, to be insulting... so she submitted to the contest with some sarcastic (NSFW) pictures of her own.
To her surprise, she won the contest. And American Apparel was none too happy, sending her a scathing letter saying, "We have decided to award the prizes to other contestants that we feel truly exemplify the idea of beauty inside and out, and whom we will be proud to have representing our company."
Big mistake. Since then American Apparel has backtracked, complimenting Upton and inviting her out to its factory in Los Angeles to meet with the company's creative directors (who masterminded the plus-size contest).
Upton spoke to the "Today" Show about American Apparel's "condescending" and "insulting" contest, why she made her racy, food-covered photos and what she hopes she can teach American Apparel about marketing to plus-size customers.