Changed the game by:
Bringing gender-fluidity to fashion.
The svelte, androgynous model Andrej Pejic
rose to fashion fame this year, landing on major runways and magazine covers and causing double-takes every time. He was photographed by Steven Meisel, became the face of Marc by Marc Jacob's Spring/Summer 2011 campaign and showed up shirtless on the cover of New York
. His second shirtless appearance on the Dossier Journal
caused controversy when distributors for Barnes & Noble requested the issue be polybagged. Born in Tuzla, Bosnia-Herzegovina, to a Serbian mother and Croatian father, Pejic's family fled to Australia during the Balkan conflict. Pejic came to realize he was different at an early age. "As a kid, you get to the stage where you realize the gender barriers that exist in society and what you're supposed to do and not supposed to do," he told the Telegraph
. "But now I'm comfortable in my skin, and for my look to be celebrated is great." Jean Paul Gaultier not only booked Pejic for his Spring 2011 men's show, but also cast the model in his Paris couture show, sending Pejic down the runway in a wedding dress. With his gender bending beauty, Pejic marks a significant shift in the fashion industry -- from the outsized male/female dichotomy that has ruled imagemaking over the past decade (think: Kim Kardashian on the cover of W, the men in "300") to a more fluid and experimental sensuality.
He said it:
"Fashion is quite inclusive and good at embracing different things and different forms of beauty. It's a very liberal industry. You can be yourself. Just not overweight."
Must-click: Pejic's agency page
(Photo Credit: Getty Images)