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Jeremy Rifkin Envisions An 'Energy Internet' With Thousands Of Small Producers

First Posted: 09/28/2011 1:33 pm Updated: 11/28/2011 4:12 am

On Monday, we posed a few questions to Jeremy Rifkin, the American economist and president of the Foundation on Economic Trends, whose new book, "The Third Industrial Revolution," argues that a titanic economic and political shift is under way -- one driven in large part by the rise of clean, decentralized energy sources.

Below is part two of that conversation, which coincides with a second excerpt of Rifkin's analysis, available here.

With widespread unemployment and a lingering economic recession, many politicians argue that dramatic departures from the status quo would be too risky. Often they call for more drilling and excavation of fossil fuels as a way to jump-start their economies. What's your response to this in light of the Third Industrial Revolution?

Former Republican vice presidential candidate Sarah Palin's now-famous exhortation, "Drill, baby, drill," though ridiculed by environmentalists, is echoed by a majority of Americans. Even President Obama, the so-called green president, called for a lifting of the longstanding moratorium against deep-water offshore oil drilling along the southeast Atlantic coast just weeks before the BP oil spill.

Palin and Obama should know better. These potentially dangerous oil drilling expeditions in remote terrains yield an insignificant amount of oil at best. Consider, for example, the hotly contested question of whether the U.S. government should open part of the [Arctic] National Wildlife Refuge, the East and West coasts, the eastern Gulf of Mexico and the Rocky Mountains to oil drilling. According to a 2011 study commissioned by the American Petroleum Institute, which represents all of the leading oil and gas companies, drilling in every possible place in the United States where there are still remaining oil reserves would add only two million barrels per day by 2030, or less than 10 percent of current U.S. consumption -- all in all, a marginal increase in production with little appreciable impact on forestalling the end of the oil era.

Many people have simply not come to grips with the fact that the fossil fuel–driven Industrial Age is sunsetting. This doesn't mean that the oil spigot will suddenly run dry tomorrow. Oil will continue to flow but at dwindling rates and higher costs. And because oil is aggregated and priced in a single world market, there is no magic formula by which any particular country can isolate itself under the banner of "energy independence." As for conventional natural gas, the global production curve roughly shadows that of oil.

Millions of Americans are justifiably frightened and angry about what is happening in America. They are not alone. Families all over the world are scared as well. Drilling for more oil, however, won't get us out of the crisis because oil is the crisis. The reality is that the oil-based Second Industrial Revolution is aging and will never rebound to its former glory. And everywhere people are asking, "What do we do?" If we are to put people back to work, curtail climate change and save civilization from ruin, we will need to transform our energy regime, create a compelling new economic vision for the world and establish a pragmatic game plan to implement it.

Corporate influence over not just American but global politics is stronger now than ever before. But the sort of capitalism you envision would seem to disfavor large, centralized corporations -- particularly those whose business models depend on continued use of fossil fuels. How does this revolution come about when these players hold such sway in the halls of power?

The fossil fuel energy lobby in the United States is so powerful a force that it has managed to secure tens of billions of dollars in government subsidies over the past 25 years. It has also fought the introduction of renewable energy into the electricity mix for decades. And in the few instances where big oil companies have entered the renewable energy market, they have followed the traditional route of centralizing production and feeding the electricity into a unidirectional power grid.

While still the most powerful lobbying force in Washington, the old energy lobby -- and the Second Industrial Revolution industries surrounding it -- may be on its last legs. What hasn't yet happened, however, to any significant degree is the coming together of a powerful renewable energy lobby with the accompanying industries that make up the five-pillar infrastructure of a Third Industrial Revolution. If the renewable energy industry, the construction and real estate sectors, the IT industry, the power and utility companies, and the nation's transport sector were to join forces and mobilize public support and government assistance behind a long-term plan to build a Third Industrial Revolution infrastructure, we could turn this country around, regrow the economy and create millions of new jobs virtually overnight.

A distributed and collaborative [Third Industrial Revolution] network needs to model its lobbying efforts to comport with its mission to create a transparent, democratic, sustainable and just world. Paying knowledgeable lobbyists to make the case in the statehouses, Congress and the executive agencies for a Third Industrial Revolution vision and game plan should be encouraged. Financing election campaigns and rewarding government personnel with private sector jobs in return for their support should be strictly prohibited.

Along the same lines, you envision millions of consumers becoming power generators, subverting the current system, which favors large, centralized, utility-scale energy production. But utilities in many jurisdictions, fearing revenue loss, have resisted this or placed limits on how much energy can be fed into the grid. How does the transition you envision break the grip of current stakeholders like this?

A sea change is taking place in European power and utility companies -- something not yet shared by their American counterparts. Intense discussions are taking place inside the corporate suites. These companies have been, for more than a century, attached at the hips to giant energy companies, whom they rely on for the fossil fuels to generate electricity.

Now, however, a younger generation of executives, noticing a heightened interest from local municipalities, regions, small- and medium-sized enterprises, cooperatives and homeowners in producing their own renewable electricity on micro-grids, see an opportunity to recast the role of their companies. They envision power and utility companies adding a new function and, with it, a new business model to accompany their traditional role as suppliers of energy and managers of transmission and distribution. Why not use intelligent utility networks to better manage the existing flow of electrons coming from centralized fossil fuels and uranium fuel, while also using the distributed capability of the new smart grids to collect and transmit electrons coming in from thousands of on-site micro-grids? In other words, go from a unidirectional to a bidirectional management for generating renewable electricity and from dependence on centralized fossil fuels to reliance on distributive green energy.

In the new scenario, the companies would give up some of their traditional top-down control over both supply and transmission of electricity to become, at least partially, an integral part of an electricity network involving thousands of small energy producers. In the new scheme, the utility company becomes the manager of the energy Internet. It moves increasingly away from selling its own energy to becoming a service provider, using its expertise to manage other people's energy.

What clients really want from power and utility companies is advice on how to implement energy systems that are more efficient and use less energy. In a highly competitive world where energy costs are now eclipsing labor costs in some industries, the name of the game is energy savings -- it's one of the few areas in which substantial gains can keep margins from shrinking and even collapsing altogether. By this new reasoning, utilities in the future will co-manage companies' use of energy across their entire value chain, just as IT companies like IBM help businesses manage their information. The potential new business opportunities would eventually dwarf their conventional business of simply selling electrons.

As part of the Third Industrial Revolution, you describe a reorientation of society's relationship with nature. Can you give a snapshot of what you mean by this?

The scientific community's recent insights into the workings of the Earth's biosphere amount to nothing less than a rediscovery of the planet we inhabit. From diverse fields -- physics, chemistry, biology, ecology, geology and meteorology -- researchers are beginning to think of the biosphere as operating like a living organism, whose various chemical flows and biological systems are continuously interacting with one another in a myriad of subtle feedback loops that allow life to flourish on this tiny oasis in the universe.

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MimiK
living in dramatic times
01:07 PM on 10/15/2011
People (quoting Al Gore) say we have all the technology we need to create a sustainable world but lack the political will. It seems to me that the story is a bit different.

The fossil fuel carbon lobby has plenty of will -- will to obstruct and stop the Third Industrial Revolution. The carbon lobby has the will to disseminate anti- global warming propaganda. The carbon lobby is willfully deceiving the American people (and the world). And so on: plenty of willful destruction, willful obstruction there.

What is lacking it seems to me is enthusiasm and excitement. You would think that we would be revved up and excited and raring to go with the next great industrial revolution, especially since it is a 'revolution for life' that liberates us ALL from the deadly economy we are now in. You would think that US leadership would be leading the innovative way.

But somehow we have managed to become more depressed and despairing over the death dealing fossil fuels we are told we are "addicted" to than excited and enthused over renewables that give people and planet a new lease on life.

The big 'energy' problem we don't talk about enough is our collective emotional energy problem: despair over what is, and failure to be excited over what can be.
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vetxcl
08:47 PM on 09/30/2011
It is undoubtedly underway and will continue gain momentum. That some vested interests in pollution tech don't get it and resist it is understandable, but they obviously are increasingly powerless to prevent it .
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LeFlaneur
does nuance.
03:42 PM on 09/30/2011
When I read articles like this I realize, that we already know what we need to do and we already have the capacity to do what we need to do. We simply lack the will to do what we need to do. It would be a shame to know that the great United States fell as a nation because it's people just couldn't be bothered.
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HUFFPOST SUPER USER
Overtone
See bio on the Aesop Institute website
08:00 PM on 09/29/2011
SURVIVAL OF MILLIONS AND OUR NATION ITSELF MAY DEPEND ON LEADERSHIP.

A nuclear nightmare threatens as a result of a highly possible Solar Superstorm. The sun is acting up and is expected to continue to do so more often for the next 5 years. NOAA sees the peak threat in 2013.

NASA warns such a storm can collapse power grids in huge areas of the nation including most of the eastern half for months or even years.

A nuclear plant without grid power for a month is a meltdown candidate.

See the Aesop Institute website for an overview and maps that tell the story.

Wise leadership can mobilize the country and safeguard the grid as well as prevent the problem at nuclear plants.

A sufficiently massive 24/7 effort can revitalize the economy, goose small business and generate jobs.
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HUFFPOST SUPER USER
vetxcl
08:51 PM on 09/30/2011
It depends on getting done what needs to be done. It can be done with or without leadership. It can be done despite resistance to change. And is being done despite resistance to change.
Anyone paying attention can find many changes that are being implimented, to the benefit of us all, even the stick-in-the-muds.
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HUFFPOST SUPER USER
Overtone
See bio on the Aesop Institute website
02:07 AM on 10/01/2011
Right on!

The best leadership comes from below!

See Dire Warning on the Aesop Institute website. I updated it today and should stir anyone who reads it to doing whatever they can as fast as they can!
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HUFFPOST COMMUNITY MODERATOR
HLL
My little dog — a heartbeat at my feet ^..^
03:53 PM on 09/29/2011
Jeremy Rifkin you are my hero! Agree with you wholeheartedly. An energy revolution is building across the globe and the USA lags far behind.

The USA could be a clean green energy leader, instead we choose to remain quagmired in pointless bankrupting wars for oil. We are glued to the 20th century when we should be embracing the 21st and envisioning the 22nd and 23rd centuries. Peace and clean green energy for the USA now! ☮
12:27 AM on 09/29/2011
The world economy was built on cheap oil. The problem is that the cheap, easy to find oil has been found and is now being depleted. Those that believe in the PEAK OIL theory say that rising demand from China and India and their billion plus populations will soon exceed the worlds ability to supply rising amounts of oil production. When demand exceeds supply the price will rise for all and the world economy will slow. It is time to transition to safe, clean alternative energy before we have an oil supply crunch and a jolt to the world economy.

The world will transition to alternative energy. The question is will we do it gradually as oil becomes more expensive or will there be a sudden and massive rise in the price of oil causing a disruption to the world economy?

The transition has begun with wind and solar plants going up around the world. Wind, solar, wave energy, geothermal and second generation biofuels made from algae, cellulose and waste are the future.

Our economic security and national security will depend on our ability to transition to alternative energy sources.
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Gebby
artist gebhardtart advocate for a better world
10:45 PM on 09/28/2011
I think what makes Mr Rifkin so amazing is his ability to not just see history but nudge it along toward the logical outcome that he envisions. in other words make history happen. What do I mean? Well, he obviously identified like patterns in history to come up with his energy/communication merges that increased human consciousness observations. From this he was able to look at our present situation and see where it is heading. He goes further and shows how humans evolved this greater empathic ability because of these spatial and temporal expanding convergences. I believe he did this to show that humans are moving toward something; there is a purpose bigger than us and we should not fight it but embrace it lest it be our demise. For the average person this is enough to convince them to head toward an interconnected shared world. However, it is not the average person that rules the world but the economic and political systems that we set up and control us and this is where he really shines. He can speak in their language: money. The best example is his ability to bring these insights to large corporations to show them how changing the way they do business will make the more money. An example would be the utility industries move from "selling electrons" to "becoming a service provider." If only our leaders would have such vision and, more importantly, ability to make real change.
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Anne Marie313
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05:28 PM on 09/28/2011
ya know, he kind of looks like Dr. Phil
Genders
Love, Tolerance, Enlightenment
04:21 PM on 09/28/2011
Yes, good article! The answer is rooftop solar, offshore wind, and waste bio char bio fuels. Solar and waste both work best distributed. Offshore wind is a great match to large coastal cities.

Home Solar Cheaper Than Every Concentrating Solar Power Plant
http://energyselfreliantstates.org/content/home-solar-cheaper-every-concentrating-solar-power-plant#comment-8

http://solarcellcentral.com/companies_page.html first solar 2.5$ per Wp installed.
http://www.wikinvest.com/industry/Solar_Power

panels lasting longer and better than predicted http://solar.gwu.edu/Research/EnergyPolicy_Zweibel2010.pdf Great article about price of solar now 3$/W installed. last 100 years, 1-2 cents pwer KWH after the first 20 years and the loan is paid off.

http://cleantechnica.com/2011/06/10/solar-power-graphs-to-make-you-smile/

Great chart of energy source amounts: http://cleantechnica.com/2011/08/23/solar-power-intro-3-key-solar-power-points-top-solar-power-news/

http://www.sunelec.com/ 75 cents per Wp.
cheapest new solar panels 1-2$/Wp http://www.ecobusinesslinks.com/solar_panels.htm

Green energy is cheaper, or nearly cheaper than nukes and fossils and getting cheaper fast, while fossils and nukes are getting more expensive.

Solar, wind and waste are the combination that can provide more energy than fossil and nukes, all the fuels and chemicals we need, 24/7, forever, clean, safe, carbon, land and water negative.

Why are we wasting time on fossil and nukes?
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Anne Mccormick
11:20 PM on 09/28/2011
isn't this the guy that wants us to use Hydrogen to fly airplanes? if so, doesn't Rifkin know his history; like what happened to the Hindenberg.
Genders
Love, Tolerance, Enlightenment
04:40 AM on 09/29/2011
So? nobody is perfect, and anyone who is creative has some ideas that don't fly. High pressure hydrogen stored in fiber composite tanks is probably no worse than gasoline, though I admit it scares me. I prefer diesel which is hard to burn in an accident. I think the people who believe we need hydrogen are not taking waste bio fuels into account.
01:16 AM on 09/30/2011
do you know how many have died in house fires due to gas leaks?
when you mess with combustibles it is dangerous!---maybe we have a better idea how to handle H2 than they did so long ago?
We certainly have composite materials they never dreamed would exist to help provide safer storage.
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HUFFPOST SUPER USER
tincup2005
03:36 PM on 09/28/2011
An absolutely brilliant discourse on the reality of energy in America today. It takes no side politically, yet shoves aside the naysayers who ignore climate change, environmental risks and believe "drill, baby, drill" is the end-all, be-all solution of powering our nation. Indeed, the era of fossil fuel energy is on life support. The question that remains is how willing are we to see reality that exists and moreover, react to the different opportunities it presents? The fate of our nation and the world we leave to our children rests with those answers.
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1TinSoldier
Hoosierdaddy
05:40 PM on 09/28/2011
"Indeed, the era of fossil fuel energy is on life support." Here is an energy report from planet Earth.

The world consumed 87.4 million barrels of oil per day in 2010, that is 1,011 barrels per second for one year. 19.6 million barrels per day were consumed by the US, 22% of total consumption. World demand is rising and will soon eclipse production with primary demand growth in China and India.

There are no non-hydrocarbon fuels within 30 - 50 years of replacing hydrocarbons on a national or global scale. All of the wailing and gnashing of teeth about climate change will not alter that reality. The entire planet is geared to oil consumption and not much can or will be done about it.

Gasoline use was the world wide choice when it came to automobiles by the 1920's. Previously electric cars were more numerous than any other type and steam powered cars were also being sold. Nothing ominous, just a competitive market choice. Here is a history of electric car manufacturers from 1834 - 1980. http://www.didik.com/ev_hist.htm

If storing energy was not so hard to do, we would all have electric cars. Every developed country on earth has been working on battery technology for at least 175 years and you can see where we have gotten with that. Laws of physics set boundaries we are not likely to cross, like it or not.

http://earlyelectric.com/carco¬mpanies.html
09:54 AM on 09/29/2011
If this is true, why is Abu Dhabi investing heavily in renewable energy. Have you heard of IRENA? It's headquartered in Abu Dhabi.
You also need to do some research into the natural gas locked in the permafrost of Siberia. Have you figured out what will happen when that natural gas starts to melt?
You might want to check on to Californians for Clean Energy and Jobs to find out about the latest break throughs - including gasoline and diesel made from various forms of biomass and bacteria.
Truth told: Global climate change is real. We cannot afford to wait to switch to renewables.
01:32 AM on 09/30/2011
First--we can save at least half of what we use with today's tech. Make cars lighter and more aerodynamic--carbon fiber or light metals are safer than todays car bodies (carbon fiber absorbs 12X the energy of a collision--and is as strong as titanium alloys)
Many huge corps are reducing energy use 2-8% a year--for the last decade.
If you have a smart grid--storage is not as much of a problem and co-gen can keep a factory at least on "life support" during a power problem.

The change will come because saviing energy will be so much cheaper than buying it! And business can make money doing it!

Amory Lovins has a huge house with a green house that grows bananas in the Rockies where it can get to 40 below and snow any day of the year. The house doesn't have a furnace.

We can do this--the tech exists...........problem is, some of the answers don't make enough money to satisfy certain people!
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Dana Tufts
03:35 PM on 09/28/2011
I've been hearing for years now that if I install enough solar panels on my roof, my electric meter will run backwards and the utility will send money to me.

If the infrastructure to make that happen has already been in place for years, it would seem that we already have gone "from a unidirectional to a bidirectional management for generating renewable electricity." So what, exactly, would Mr. Rifkin like to see changed?
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04:11 PM on 09/28/2011
What you've been hearing is not true. Meters do not run backwards.

The biggest problem is that you can't simply put energy back on the existing grid. You need a controller at each node, like a mini substation, that will intelligently control the flow of energy, both quantity and angle. Electricity is a wave, and "contributions" need to be in-phase or you lose power. And then each node needs to be monitored and controlled from a central location to ensure stability of the whole system. It is a lot more complicated than installing solar panels or windmills. There is no metering, customer service, billing, or transmission infrastructure to handle this without major investments. Since the utilities are regulated to a fixed profit, it is hard to convince regulators to increase rates to pay for any of this. If you are producing enough power, to make it worth their time to install metering and transmission lines, and within regulations, then the utilities would be happy to buy your generation.
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Ron Shook
04:58 PM on 09/28/2011
Damon,

While all you say in your second paragraph is true and valuable information this statement is not true, "Meters do not run backwards."

A friend with a solar array on his roof in a state where the power company installs two way meters and the state supports feed in tariffs actually watches his meter run backwards on sunny, cooler days. While it doesn't have to be this way, it's pretty good reinforcement for the customer who can actually watch his investment partially pay for itself. (grin)
07:42 PM on 09/28/2011
Finally, someone who actually understands electricity! Thanks for contributing to the energy literacy of these posts, Damon. People who think these are easy issues don't understand energy systems, markets or infrastructure.
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Ron Shook
04:36 PM on 09/28/2011
Dana,

It varies all over the country as to whether your electricity provider has bi-directional programs. That's actually a quite simple thing to install in most cases involving installing a bi-directional meter. If every utility were required to install these meters on demand to customers who install renewable energy systems and the customers were paid extra for all the excess electricity they were able to feed into the grid (a feed in tariff), we could get this distributed renewable energy program built quickly. That, along with tax benefits and rebates, is what Germany is doing and Japan is starting. On-site renewable isn't possible in many residential and business locations, so we'll always need a measure of utility scale energy production, but democratized energy production coupled with energy conservation is possible for much of our needs.

What I describe above (bi-directional meters) does not make a smart grid, just a first step.
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Dana Tufts
07:46 PM on 09/29/2011
Thanks -- it's too bad the vaunted Mr. Rifkin wasn't able to explain the situation as well as you!

Now, what exactly makes for a "smart grid"? And do you think it would be acceptable to build our smart grid over, say, a peroid of 20 years, via utilities making a series of relatively inexpensive upgrades? Or do we absolutely have to make a huge, multi-trillion dollar investment, as some people are claiming. I am skeptical of the latter.
02:34 PM on 09/28/2011
Mr.Rifkin makes perfect sense, and in the long term it will probably happen. It will be stalled by the energy lobby, who does in fact control congress and the government, however, this cannot last forever, hopefully their influence will wane sooner rather than later, before too much long term damage is done.

Marshall Hagy
Chicago
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jimtodd
Unrepentant child of '60s
02:06 PM on 09/28/2011
We need to take advantage of our antiquated power distribution system and replace it with a national smart grid, with two way meters at every connection point. That way any entrepreneur of any size, even homeowners, can sell or purchase energy to/from the grid. The only difference is the size of the connection.
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01:54 PM on 09/28/2011
This sounds very good... until you realize that legislation is required to force power companies to allow end users and small producers to send power into the grid because infrastructure changes are needed before that is technically possible.
But how is such legislation possible in the current political climate?