Don't use your charm, Brazilian women. No matter what your leading supermodel tells you.
A series of suggestive commercials for her new Hope underwear line cut by Gisele Bündchen have left women in the Brazilian government none too pleased, the Guardian relays, with officials calling for the ads to be pulled off the air.
Their gripe? The spots suggest that the Victoria's Secret Angel and money-printing model is causing all sorts of trouble, from crashing cars to spending gobs of cash, and then -- clad in Hope's underwear -- is coming onto her husband in an effort to get him to forget about the transgressions.
"You're a Brazilian woman – use your charm," a voiceover says, presumably urging other Brazilian women to cause major damage and then wear their underwear to patch it all up. Not a message the aforementioned legislators think needs to be sent to a country that, less than a year ago, elected its first female president.
"The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking," a statement put out by officials read.
That the line is causing controversy is impressive; it was only launched last week. "Life is made of dreams and I'm very happy to announce that now you will know the Brazilian intimate. My dream come true is for Hope," Bündchen said in a statement that probably made a lot more sense in Portugese.
One possible theory: perhaps those upset with the ads are just taking out their frustration about Bündchen's husband Tom Brady losing his long, flowing mane?
For more, including the company's response, click over to The Guardian.