NYR iOS app Android app More

8 Outrageous Guerilla Ads

  First Posted: 10/03/11 02:00 PM ET   Updated: 11/29/11 05:12 AM ET

Billboards and display advertising have become so much a feature of our daily lives, it's easy to ignore them amid the general clutter.

Which is why more attention-grabbing techniques have caught on in the promotion world, all of which can be covered with the term "guerilla advertising." These unconventional stunts aim to be interactive, thought-provoking, or downright weird - whatever it takes to get your attention and make you remember the brand or product it's promoting.

In an exclusive excerpt from Gavin Lucas' new book, "Guerilla Advertising 2" (Laurence King, $40), here are some of the wildest recent marketing campaigns from around the world:

T-Mobile
1  of  9
PLAY
FULLSCREEN
ZOOM
SHARE THIS SLIDE 
Supporting cellphone company T-Mobile's slogan, "Life's for Sharing," their ad agency Saatchi & Saatchi organized a guerilla flash mob in London's Liverpool Street Station. Dozens of dancers disguised as typical passengers broke out into a medley of dance floor beats. This, along with the reactions from the genuine commuters, were turned into a popular TV commercial.
RATE IT!   |  
VOTE
Forgettable
Memorable
CURRENT TOP 5 PICK YOUR OWN TOP 5
USERS WHO VOTED
NEW! CREATE YOUR OWN SLIDESHOW

FOLLOW HUFFPOST BOOKS

Filed by Madeleine Crum  |