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8 Outrageous Guerilla Ads

  First Posted: 10/03/11 02:00 PM ET   Updated: 11/29/11 05:12 AM ET

Billboards and display advertising have become so much a feature of our daily lives, it's easy to ignore them amid the general clutter.

Which is why more attention-grabbing techniques have caught on in the promotion world, all of which can be covered with the term "guerilla advertising." These unconventional stunts aim to be interactive, thought-provoking, or downright weird - whatever it takes to get your attention and make you remember the brand or product it's promoting.

In an exclusive excerpt from Gavin Lucas' new book, "Guerilla Advertising 2" (Laurence King, $40), here are some of the wildest recent marketing campaigns from around the world:

T-Mobile
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Supporting cellphone company T-Mobile's slogan, "Life's for Sharing," their ad agency Saatchi & Saatchi organized a guerilla flash mob in London's Liverpool Street Station. Dozens of dancers disguised as typical passengers broke out into a medley of dance floor beats. This, along with the reactions from the genuine commuters, were turned into a popular TV commercial.
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Billboards and display advertising have become so much a feature of our daily lives, it's easy to ignore them amid the general clutter. Which is why more attention-grabbing techniques have caught o...
Billboards and display advertising have become so much a feature of our daily lives, it's easy to ignore them amid the general clutter. Which is why more attention-grabbing techniques have caught o...
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emncaity
260 Fans
03:21 AM on 10/13/2011
"Which is better, 50 passengers on a bus, or 50 cars on the road?"

If you're an oil corporation, or a Republican or Democrat paid for by an oil corporation, the answer is pretty obvious.
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OldJazzyGirl
Sick of the fracked up righties.
3606 Fans
09:19 PM on 10/03/2011
The Amnesty International AD makes me cringe. Many children die every year because they climb into something and suffocate. A picture like that should never be used anywhere, anytime.
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AstroLib
98% of respondents agree ~ tax the other 2% more!
223 Fans
06:24 PM on 10/03/2011
Great ads ( I remeber the MACdispenser one )

Right now , I can't seem to get that dirty water one out of my mind ~ especially filling up the baby bottle for the baby to drink from

http://www.youtube.com/watch?v=77Mv8pauMKc
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