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URKontinent: Dogfish Head, Google Team Up For Limited-Edition Beer


First Posted: 09/29/11 11:20 AM ET Updated: 11/29/11 05:12 AM ET

An unlikely partnership between search giant Google and craft beer pioneer Dogfish Head has culminated in a limited-edition beer called URKontinent. Named after the original supercontinent thought to pre-date Pangaea, the collaboration conveniently exploited a broad swath of Google's products suite, starting with surverying thousands of Google employees around the world on what they'd like to see in a Dogfish Head-Google beer. A smaller team from Google then worked with Dogfish Head to refine the concept for the beer, create the recipe, track down the assortment of obscure ingredients they had settled on and ultimately brew it.

They ended up with a Belgian Dubbel-style beer with additional ingredients proposed by Googlers, like chocolate malts and Belgian dark candi syrup, wattleseed from Australia, amaranth from South America, green rooibos from Africa and myrica gale from Europe. Fortunately, they made a short documentary on the project that explains the whole thing:

Dogfish Head's...head, Sam Calagione, who has previously spoken at Google, touted the then-upcoming collaboration at a recent event for his book at another Dogfish Head partner, Eataly's rooftop restaurant-brewery Birreria. URKontinent is, in his words, "a valentine to boot-strapping creative entrepreneurs in all kinds of industries all over the world."

URKontinent won't be bottled soon, but attendees of this week's Great American Beer Festival in Denver should be able to try it in draft form and it will be available for a limited time at the Dogfish Head Brewery in Rehoboth Beach, Delaware.

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An unlikely partnership between search giant Google and craft beer pioneer Dogfish Head has culminated in a limited-edition beer called URKontinent. Named after the original supercontinent thought to...
An unlikely partnership between search giant Google and craft beer pioneer Dogfish Head has culminated in a limited-edition beer called URKontinent. Named after the original supercontinent thought to...
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HUFFPOST SUPER USER
Queen Regnant
Marching to the beat of my own drummer
11:24 AM on 10/09/2011
I'd like to order a case right now. I am an unrepentant Dog Fish Head groupie. And I passed the 3 WAY TOO DIFFICULT Google Certification exams. I think Google actually owes me case.
06:19 PM on 09/29/2011
Hmm, Google beer, I'll try it, we will see how it stacks up against Sammy.
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VeryGrood
only class worse than micro-bio was molecular-bio
05:48 PM on 09/29/2011
Ever since they stopped distribution to Indiana... they have been dead to me. I took it harder than why my ex left me.... and there's no going back for me.
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01:45 PM on 09/29/2011
SHUT UP AND TAKE MY MONEY
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Moosington
01:41 PM on 09/29/2011
Will most likely be under-attenuated and all over the place. Sam's a good dude, and a pioneer for the craft beer scene, but most DFH beers just can't make the leap from concept to reality.
03:25 PM on 09/29/2011
Most Americans don't have a taste for what good beer is. It's a nation of Coors and Bud Light unfortunately :(
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Moosington
05:25 PM on 09/29/2011
Is that a general sentiment or pointed at my post? I would agree that "most" Americans don't have a taste for craft, but I think a lot of it has to do with them just not trying it, and/or just not caring to spend the extra money on that aspect of their life. Totally understandable. Even with that, the craft beer market has been growing rapidly over the last 10 years. I don't think the current pace will keep up, but I think we'll continue to see a continuous gradual rise as the years go on.
01:14 PM on 09/29/2011
Mmmm 90 min IPA for lunch. Sounds good.
11:29 AM on 09/29/2011
http://www.foodreview101.com/ can't wait to get our hands on it